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Introducing SousZen

See how Xinova partners with PepsiCo and Innit to launch the new Seattle restaurant tech startup, SousZen, that aims to digitize ‘back of house’.

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Paul Levins

Xinova Executive Vice President

Xinova speaks at the Animal Protein 2022 conference in Bangkok held on 16 and 17 January.

The event was chaired by David Hughes, Emeritus professor of Food Marketing at the London School of Economics and had in attendance, about 200 industry executives from across Asia. Topics included: how online sales are influencing animal protein industries; consumer trends; doing business in China and of course innovation in the sector where I spoke on behalf of Xinova on our relationships in the food industry, the role that our major Partners like Pepsi and Meat and Livestock Australia (MLA) are playing in leading the way in innovation in the food industry and the types of projects we are working on in the red meat industry. These include increasing meat yield, the reduction of dirt and manure on the hides of cattle in feedlots; and innovation in tagging and tracking of animals amongst other work.

It was clear that with MLA we are working with one of the leading innovators in the red meat sector globally. The other observation I would make is the high level of interest in our innovation model and the limited amount of investment in innovation in the animal protein market (as percentage of earnings).

The conference is run each year and will be held again in January 2018.


Who we are

Led by Edward Jung, one of history’s top-12 inventors, Xinova has the most diverse and accomplished innovation team in the world. Our executive team of thought leaders, problem solvers, and innovators includes the inventor of the laptop computer and the architect of the mobile phone revolution, amongst many other historic accomplishments along the way to earning positions such as CEO, EVP, or Managing Director with multinationals like Shell, Nokia, Xerox, Microsoft, United Technologies, Dupont, Intel, and HP. Combined, they have raised and managed billions in invested capital. Xinova team members boast impeccable credentials in science, entrepreneurship, invention, and R&D. More than 20 Xinova employees hold doctorate degrees, providing expertise in nuclear physics, materials science, biomedical engineering, computer science, biophysical chemistry, theoretical physics, and AI. This team has led over 300 licensing deals, managed over $9 billion in licensing transactions, managed 8 of the top 30 inventors in the world defined over 400 distinct problems, and given companies like Pepsi access to thousands of solutionswhich we have selected and developed into prototypes and product ready propositions.

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We are always seeking new problems to solve, as well as innovators and entrepreneurs to help us solve them. Let’s work together to create the future.

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Our Worldwide Locations

USA

Xinova
311 ½ Occidental Ave S
Suite 300
Seattle, WA 98104
USA
+1 (206) 800-2678

Japan

Xinova Japan GK
Yaesu Mitsui Building 6F
2-7-2 Yaesu, Chuo-ku
Tokyo 104-0028 Japan
+81-3-6478-6120
xinova.jp

China

Xinova Innovation (Beijing) Consultancy Co. Ltd.
Room 2494, Level 24, Tower 3
China Central Place
77 Jianguo Road
Chaoyang District
Beijing, 100025 China

Singapore

Xinova Asia Pte Ltd.
331 North Bridge Road
#22-01, Odeon Towers
Singapore 188720
+65 6408 5080

Korea

Xinova Korea
10th floor, Golfzone Tower
735, Yeongdong-daero
Gangnam-gu
Seoul 06072, Korea
+82 2 6952 8840
xinova.co.kr

Australia

Xinova Australasia Pty Ltd.
223 Liverpool St
Darlinghurst, NSW 2010
Australia
+61 2 8093 4850

India

Xinova India
Suite No 208, 2nd Floor
Survey No 414
PSR Complex
Govinda Reddy (GR) Layout
Bannerghatta Road
Karnataka, 560076, India

Finland

Xinova Finland
Erottajankatu 5 A 4
FI-00130 Helsinki
Finland

Affiliate offices in Tel Aviv & Vienna