Paul Levins
Xinova Executive Vice President
Xinova speaks at the Animal Protein 2022 conference in Bangkok held on 16 and 17 January.
The event was chaired by David Hughes, Emeritus professor of Food Marketing at the London School of Economics and had in attendance, about 200 industry executives from across Asia. Topics included: how online sales are influencing animal protein industries; consumer trends; doing business in China and of course innovation in the sector where I spoke on behalf of Xinova on our relationships in the food industry, the role that our major Partners like Pepsi and Meat and Livestock Australia (MLA) are playing in leading the way in innovation in the food industry and the types of projects we are working on in the red meat industry. These include increasing meat yield, the reduction of dirt and manure on the hides of cattle in feedlots; and innovation in tagging and tracking of animals amongst other work.
It was clear that with MLA we are working with one of the leading innovators in the red meat sector globally. The other observation I would make is the high level of interest in our innovation model and the limited amount of investment in innovation in the animal protein market (as percentage of earnings).
The conference is run each year and will be held again in January 2018.
Who we are
Led by Edward Jung, one of history’s top-12 inventors, Xinova has the most diverse and accomplished innovation team in the world. Our executive team of thought leaders, problem solvers, and innovators includes the inventor of the laptop computer and the architect of the mobile phone revolution, amongst many other historic accomplishments along the way to earning positions such as CEO, EVP, or Managing Director with multinationals like Shell, Nokia, Xerox, Microsoft, United Technologies, Dupont, Intel, and HP. Combined, they have raised and managed billions in invested capital. Xinova team members boast impeccable credentials in science, entrepreneurship, invention, and R&D. More than 20 Xinova employees hold doctorate degrees, providing expertise in nuclear physics, materials science, biomedical engineering, computer science, biophysical chemistry, theoretical physics, and AI. This team has led over 300 licensing deals, managed over $9 billion in licensing transactions, managed 8 of the top 30 inventors in the world defined over 400 distinct problems, and given companies like Pepsi access to thousands of solutionswhich we have selected and developed into prototypes and product ready propositions.