For Innovators

Maximize your potential by joining our global network.
Sign In  ●  Create Account

For Companies

Drive growth through innovation.
Learn more

Introducing Arcnet

See how Arcnet will change innovation financing and become the next-generation investment infrastructure.

Find Out More

Innovation Opportunities

Seeking innovative solutions for:

How to Avoid Solving the Wrong Problem


“We’re still feeding them the wrong problem to solve. So we waste a lot of energy and money,”

– Joe Kleinwaechter (@jkleinwaechter)

Joe Kleinwaechter (@jkleinwaechter), VP, Innovation and Design, Worldpay spoke with us at the 2018 IRI Annual Conference in Atlanta. “The challenge is that you’ve got to figure out if you’re solving the right problem, and that can only come through a discovery process that’s really, very in tune with who your customer is.”

In an earlier conversation with Brant Cooper (@brantcooper), CEO of Moves the Needle, he said that customers are horrible about predicting their own future, and it’s difficult to impossible to figure out what they want by simply asking, “What do you want?” Kleinwaechter says customers do know what they want and the problems they want to solve. It’s just that innovators are asking the wrong questions.

Both Kleinwaechter and Cooper agree that innovators should stop chasing technical achievements. With an emphasis on the should vs. the can of innovations, the process must begin with problem discovery.

“Innovation happens when you can find a latent need that they don’t even realize is a problem,” said Kleinwaechter. “The solution will come easy after you understand the problem well.”

Innovation for all

It’s best to make innovation everybody’s job, and not a specific team. Although, trying to portion your day out for 70 percent immediate needs, 20 percent mid-term needs, and 10 percent long-term needs sounds wonderful in theory, it really can’t be done in practice. Most people don’t just turn on and off their innovative minds.

“So when you think about innovation, it’s not about creating the next great, brilliant thing. That happens through a lot of small, little brilliant things that happen on a regular basis that over time add up. To me, that’s the real innovation,” said Kleinwaechter.

Created by: David Spark 
Spark Media Solutions

*Banner photo by Hans-Peter Gauster on Unsplash

Our Full List of Services


The network of experts and visionaries that get results.


The tools and tactics that drive transformative solutions.


The tools and tactics that drive transformative solutions.


The experience to build a market for innovative ideas.

Xinova has more innovation opportunities

Login or join our innovator community to view all current opportunities and to access the full details for each of these opportunities.

Connect with Xinova

We are always seeking new problems to solve, as well as innovators and entrepreneurs to help us solve them. Let’s work together to create the future.

Our Worldwide Locations


311 ½ Occidental Ave S
Suite 300
Seattle, WA 98104
+1 (206) 800-2678


Xinova Japan GK
Yaesu Mitsui Building 6F
2-7-2 Yaesu, Chuo-ku
Tokyo 104-0028 Japan


Xinova Innovation (Beijing) Consultancy Co. Ltd.
Room 2494, Level 24, Tower 3
China Central Place
77 Jianguo Road
Chaoyang District
Beijing, 100025 China


Xinova Asia Pte Ltd.
150 Beach Road
#08-06/08 Gateway West 
189720 Singapore
+65 6408 5080


Xinova Korea
10th floor, Golfzone Tower
735, Yeongdong-daero
Seoul 06072, Korea
+82 2 6952 8840


Xinova Australasia Pty Ltd.
Suite 1, Level 18
227 Elizabeth Street
Sydney NSW 2000 Australia
+61 2 8093 4850


Xinova India
Suite No 208, 2nd Floor
Survey No 414
PSR Complex
Govinda Reddy (GR) Layout
Bannerghatta Road
Karnataka, 560076, India


Xinova Finland
Erottajankatu 5 A 4
FI-00130 Helsinki

Affiliate offices in Tel Aviv & Vienna