In Australia’s $13 billion red meat industry, more than $500 million worth of meat yield is lost each year due to animal sickness, stress and other issues. With the global processed meat market expected to reach $924 billion by 2020, there is a critical need for innovative solutions to minimize losses.
As always in our R&D innovation process, the first step was to fully understand and clearly articulate the challenge at hand.
This screening and refinement is a hallmark of Xinova’s process, enabling clients to focus on the ideas with the greatest potential to satisfy their needs and goals.
The chosen solution was an elegantly simple “smart tattoo” concept submitted by a Seattle-based research lab. It is a non-invasive biosensor comprised of bio-reactive inks that change color in the presence of certain hormones or conditions in the animal. This solution has the potential to greatly reduce the need for labor-intensive testing by enabling visible, real-time detection and monitoring of stress, temperature spikes, pregnancy and mastitis.
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Xinova
311 ½ Occidental Ave S
Suite 300
Seattle, WA 98104
USA
+1 (206) 800-2678
Xinova Japan GK
Yaesu Mitsui Building 6F
2-7-2 Yaesu, Chuo-ku
Tokyo 104-0028 Japan
+81-3-6478-6120
xinova.jp
Xinova Innovation (Beijing) Consultancy Co. Ltd.
Room 2494, Level 24, Tower 3
China Central Place
77 Jianguo Road
Chaoyang District
Beijing, 100025 China
Xinova Asia Pte Ltd.
331 North Bridge Road
#22-01, Odeon Towers
Singapore 188720
+65 6408 5080
Xinova Korea
10th floor, Golfzone Tower
735, Yeongdong-daero
Gangnam-gu
Seoul 06072, Korea
+82 2 6952 8840
xinova.co.kr
Xinova Australasia Pty Ltd.
223 Liverpool St
Darlinghurst, NSW 2010
Australia
+61 2 8093 4850
Xinova India
Suite No 208, 2nd Floor
Survey No 414
PSR Complex
Govinda Reddy (GR) Layout
Bannerghatta Road
Karnataka, 560076, India
Xinova Finland
Erottajankatu 5 A 4
FI-00130 Helsinki
Finland
Affiliate offices in Tel Aviv & Vienna