In Australia’s $13 billion red meat industry, more than $500 million worth of meat yield is lost each year due to animal sickness, stress and other issues. With the global processed meat market expected to reach $924 billion by 2020, there is a critical need for innovative solutions to minimize losses.
As always in our R&D innovation process, the first step was to fully understand and clearly articulate the challenge at hand.
This screening and refinement is a hallmark of Xinova’s process, enabling clients to focus on the ideas with the greatest potential to satisfy their needs and goals.
The chosen solution was an elegantly simple “smart tattoo” concept submitted by a Seattle-based research lab. It is a non-invasive biosensor comprised of bio-reactive inks that change color in the presence of certain hormones or conditions in the animal. This solution has the potential to greatly reduce the need for labor-intensive testing by enabling visible, real-time detection and monitoring of stress, temperature spikes, pregnancy and mastitis.
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