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Introducing SousZen

See how Xinova partners with PepsiCo and Innit to launch the new Seattle restaurant tech startup, SousZen, that aims to digitize ‘back of house’.

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Innovation Opportunities

Seeking innovative solutions for:

JV enables the development and commercialization

of new products in global markets

Through this strategic alliance with Xinova, we expanded and fortified our technology base. We have collaborated on several innovation and development projects ranging from laser treatments to emerging areas in AI. Our first collaboration brought my engineers together with two teams of global innovators, exploring many potential solutions together, ultimately selecting 18 technologies for development and patenting. We benefited from new approaches to problem-solving and solution engineering of our technology. The value we created encouraged Xinova to be a part investor in our ventures. I recommend working with Xinova.”

–Haelyung Hwang, Lutronic CEO


Lutronic – Korea’s leading aesthetic laser device technology manufacturer – tapped Xinova’s innovator network to enhance their adjacent ophthalmological laser treatment technology, R:Gen. Inventions were developed during two Rapid Innovation Sessions to improve the measurement of laser dosing in the eye. To advance the transformative technology, Xinova and Lutronic formed a JV called Lutronic Vision (LV). It has allowed for rapid development of new technologies, as well as commercialization in the United States with executive leadership recruitment.


What began with a Request for Invention resulted in a JV. Lutronic sought technical solutions to challenges with their laser eye treatment technology and devices. Two Rapid Innovation Sessions (RIS) yielded 18 solutions selected for patenting and development. The partnership evolved into co-investment as the project developed to ensure its commercial success.


The Lutronic Vision JV showcases Xinova’s ability to leverage the diversity of the innovator network, and turn a technology project with an entrepreneurial approach. LV is currently improving the UI and usability of R:Gen technology with a project incorporating machine learning technology to augment essential features and product quality.

What’s your biggest R&D challenge? 

Xinova engages with companies of all sizes to solve unique and tough problems.

Learn how we engage by clicking through the stories below. 

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Our Worldwide Locations


PO Box #30873
Seattle, WA 98113


Xinova Japan GK
Yaesu Mitsui Building 6F
2-7-2 Yaesu, Chuo-ku
Tokyo 104-0028 Japan


Xinova Korea
10th floor, Golfzone Tower
735, Yeongdong-daero
Seoul 06072, Korea
+82 2 6952 8840


Xinova Finland
Erottajankatu 5 A 4
FI-00130 Helsinki

Affiliate offices in Tel Aviv & Vienna