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Introducing SousZen

See how Xinova partners with PepsiCo and Innit to launch the new Seattle restaurant tech startup, SousZen, that aims to digitize ‘back of house’.

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Innovation Opportunities

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Diverse innovation network expertise in business and technology shaped a great AgTech product and launched it onto shelves in nine countries. 

Our partnership with Xinova is providing the necessary elements to position us for ongoing success on a global scale.

— Dan Belliveau, CF Global Holdings Founder and CEO



Xinova ferried a visionary food innovation, Coffee Flour, across every phase of the innovation life-cycle, from idea to producton-shelf, first in Japan and now in nine countries. Commercializing Coffee Flour required expansive use of Xinova’s diverse network to access the funding, technology, and expertise necessary for transforming a great idea into a scalable, high-growth-potential product with far-reaching benefits to local economies and ecologies.


Each year, when coffee beans are separated from their surrounding coffee cherries, about a billion pounds of the remaining fruit pulp is dumped into rivers or left to decompose. Inventor Dan Belliveau developed a process that converts coffee cherry pulp into a gluten-free super-ingredient, Coffee Flour. But he lacked resources and expertise to commercialize his transformative innovation.



It takes a long-term commitment and a vast network of expertise to turn an idea into a product, and find its best international markets. The Xinova global innovation network aligned key players in the food process supply chain, including distributors and grower-producer companies around the globe. Business development talent was recruited, and concept development facilities were accessed. The Coffee Cherry Company will provide fresh culinary possibilities to kitchens worldwide while benefiting the environment and adding income and jobs for small coffee farmers and their local economies.

What’s your biggest R&D challenge? 

Xinova engages with companies of all sizes to solve unique and tough problems.

Learn how we engage by clicking through the stories below. 

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Our Worldwide Locations


311 ½ Occidental Ave S
Suite 300
Seattle, WA 98104
+1 (206) 800-2678


Xinova Japan GK
Yaesu Mitsui Building 6F
2-7-2 Yaesu, Chuo-ku
Tokyo 104-0028 Japan


Xinova Innovation (Beijing) Consultancy Co. Ltd.
Room 2494, Level 24, Tower 3
China Central Place
77 Jianguo Road
Chaoyang District
Beijing, 100025 China


Xinova Asia Pte Ltd.
331 North Bridge Road
#22-01, Odeon Towers
Singapore 188720
+65 6408 5080


Xinova Korea
10th floor, Golfzone Tower
735, Yeongdong-daero
Seoul 06072, Korea
+82 2 6952 8840


Xinova Australasia Pty Ltd.
223 Liverpool St
Darlinghurst, NSW 2010
+61 2 8093 4850


Xinova India
Suite No 208, 2nd Floor
Survey No 414
PSR Complex
Govinda Reddy (GR) Layout
Bannerghatta Road
Karnataka, 560076, India


Xinova Finland
Erottajankatu 5 A 4
FI-00130 Helsinki

Affiliate offices in Tel Aviv & Vienna