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Coffee Flour

End-to-end co-innovation commercializes new super-ingredient

Transformative process provides nutritional, economic, and environmental benefits worldwide. The team behind Coffee Flour™ saw a long-standing problem in need of a solution and invented a process for turning the unvalued coffee cherry pulp cast off in the harvest of coffee beans into nutritious and tasty flour.

Co-developing concept into product

Xinova ferried a visionary food innovation, Coffee Flour, across every phase of the innovation lifecycle, from idea to product-on-shelf, first in Japan and now in nine countries. Commercializing Coffee Flour required expansive use of Xinova’s unique global innovation market network to align demand with the sources of funding, technology, and expertise necessary for transforming a great idea into a scalable, high-growth-potential new agricultural product with far-reaching benefits to local economies and ecologies.

Wasted opportunity

Each year, when coffee beans are separated from their surrounding coffee cherries, about a billion pounds of the remaining fruit pulp is dumped into rivers or left to decompose. Inventor Dan Belliveau developed a process that converts coffee cherry pulp into a gluten-free super-ingredient, Coffee Flour. But he lacked resources and expertise to commercialize his transformative innovation.

Co-invested in long-term success

The Xinova global innovation ecosystem aligned key players in the food process supply chain, including distributors and grower-producer companies around the globe. Xinova propelled all phases of the innovation lifecycle, from invention, product development and investment, to product-on-shelf in Japan, ready for global scale. The Coffee Cherry Company will provide fresh culinary possibilities to kitchens worldwide while benefiting the environment and adding income and jobs for small coffee farmers and their local economies.

Coffee Flour, R&D, innovation partner, innovation partnership, innovation strategy consulting, business innovation, generate demand

Our partnership with Xinova is providing the necessary elements to position us for ongoing success on a global scale.

— Dan Belliveau, CF Global Holdings Founder and CEO

What’s your R&D biggest challenge? 

Xinova engages with companies of all sizes to solve unique and tough problems.

Learn how we engage by clicking through the stories below. 

Connect with Xinova

We are always seeking new problems to solve, as well as innovators and entrepreneurs to help us solve them. Let’s work together to create the future.

Our Worldwide Locations


311 ½ Occidental Ave S
Suite 300
Seattle, WA 98104
+1 (206) 800-2678


Xinova Japan GK
Yaesu Mitsui Building 6F
2-7-2 Yaesu, Chuo-ku
Tokyo 104-0028 Japan


Xinova Innovation (Beijing) Consultancy Co. Ltd.
Room 2494, Level 24, Tower 3
China Central Place
77 Jianguo Road
Chaoyang District
Beijing, 100025 China


Xinova Asia Pte Ltd.
331 North Bridge Road
#22-01, Odeon Towers
Singapore 188720
+65 6408 5080


Xinova Korea
10th floor, Golfzone Tower
735, Yeongdong-daero
Seoul 06072, Korea
+82 2 6952 8840


Xinova Australasia Pty Ltd.
223 Liverpool St
Darlinghurst, NSW 2010
+61 2 8093 4850


Xinova India
Suite No 208, 2nd Floor
Survey No 414
PSR Complex
Govinda Reddy (GR) Layout
Bannerghatta Road
Karnataka, 560076, India


Xinova Finland
Erottajankatu 5 A 4
FI-00130 Helsinki

Affiliate offices in Tel Aviv & Vienna