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See how Xinova partners with PepsiCo and Innit to launch the new Seattle restaurant tech startup, SousZen, that aims to digitize ‘back of house’.

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 The IRI conference attracts Leaders in Innovation from all over the globe to talk about everything R&D. While these companies span a wide variety of industries, many innovators were seeking solutions to similar problems. We met with Mark DeSantis, CEO of Roadbotics to discuss what happens when the public loses trust in technology. 

Trust is broken is when either or both parties have different expectations about the outcome,”

-Mark DeSantis, CEO, Roadbotics

In our conversation with Mark DeSantis, CEO of Roadbotics, at the 2019 IRI Annual Conference in Pittsburgh, DeSantis noted that trust is broken often because, in the public sector, technology is often oversold. A startup trying to sell to a government agency may paint a beautiful vision of what’s going to happen once their technology is implemented. They may have all the right intentions, but once implemented and the technology doesn’t work as initially described, there’s disappointment by the public sector .“That’s when trust is destroyed. When expectations are out of alignment,” said DeSantis.

There’s no attempt at deception. Expectations are simply at variance. The times when a startup’s technology can work in the public sector, said DeSantis, is the when the person providing the solution is either currently sitting or has sat on the same side of the table of the person receiving the solution.“If entrepreneurs were more sensitive to understand what it’s like to work in the government and the many visible and invisible restraints, then they would be more appreciative what their solution needs to entail,” said DeSantis.

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