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Introducing SousZen

See how Xinova partners with PepsiCo and Innit to launch the new Seattle restaurant tech startup, SousZen, that aims to digitize ‘back of house’.

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Innovation Opportunities

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In April of 2019, 5 members of the Xinova team traveled to Pittsburgh, Pennsylvania to attend the IRI Annual Conference.  The conference attracts Leaders in Innovation from all over the globe to talk about everything R&D. While these companies span a wide variety of industries, many innovators were seeking solutions to similar problems. We asked attendees, “What’s your innovator’s dilemma?” Here are their answers.

Businesses know that innovation is risky and it may not result in any financial benefit. But to not innovate leaves the door open to competitors, who may or may not currently exist, to come up with their own innovation that will completely disrupt your business. The R&D world is complex and challenging. Andy Tolton, Xinova’s Public Relations and Marketing Manager, attended IRI and together with the other Xinova attendee’s compiled 5 valuable insights on the challenges in R&D .  For more business insights, check out these posts. 

In the book Innovator’s Dilemma, Clay Christensen presents the conundrum established businesses must constantly face: should we innovate or not? While this is quite a dilemma for innovators and businesses, it’s not the only dilemma. At the 2019 IRI Annual in Pittsburgh, we asked attendees, “What’s your innovator’s dilemma?” 

Here are their answers.



We want to hear from you! Tweet us your innovation dilemmas @ThinkXinova

Let’s tackle your dilemma’s together

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311 ½ Occidental Ave S
Suite 300
Seattle, WA 98104
+1 (206) 800-2678


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Yaesu Mitsui Building 6F
2-7-2 Yaesu, Chuo-ku
Tokyo 104-0028 Japan


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Chaoyang District
Beijing, 100025 China


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Bannerghatta Road
Karnataka, 560076, India


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Affiliate offices in Tel Aviv & Vienna