For Innovators

Maximize your potential by joining our global network.
Sign In  ●  Create Account

For Companies

Drive growth through innovation.
Learn more

Introducing SousZen

See how Xinova partners with PepsiCo and Innit to launch the new Seattle restaurant tech startup, SousZen, that aims to digitize ‘back of house’.

Find Out More

Innovation Opportunities

Seeking innovative solutions for:

In April of 2019, 5 members of the Xinova team traveled to Pittsburgh, Pennsylvania to attend the IRI Annual Conference.  The conference attracts Leaders in Innovation from all over the globe to talk about everything R&D. While these companies span a wide variety of industries, many innovators were seeking solutions to similar problems. We asked attendees, “What’s your innovator’s dilemma?” Here are their answers.

Businesses know that innovation is risky and it may not result in any financial benefit. But to not innovate leaves the door open to competitors, who may or may not currently exist, to come up with their own innovation that will completely disrupt your business. The R&D world is complex and challenging. Andy Tolton, Xinova’s Public Relations and Marketing Manager, attended IRI and together with the other Xinova attendee’s compiled 5 valuable insights on the challenges in R&D .  For more business insights, check out these posts. 

In the book Innovator’s Dilemma, Clay Christensen presents the conundrum established businesses must constantly face: should we innovate or not? While this is quite a dilemma for innovators and businesses, it’s not the only dilemma. At the 2019 IRI Annual in Pittsburgh, we asked attendees, “What’s your innovator’s dilemma?” 

Here are their answers.



We want to hear from you! Tweet us your innovation dilemmas @ThinkXinova

Let’s tackle your dilemma’s together

Contact Us 


Would you like to learn more about Xinova? 


More from the blog

Connect with Xinova

We are always seeking new problems to solve, as well as innovators and entrepreneurs to help us solve them. Let’s work together to create the future.

  • This field is for validation purposes and should be left unchanged.

Our Worldwide Locations


PO Box #30873
Seattle, WA 98113


Xinova Japan GK
Yaesu Mitsui Building 6F
2-7-2 Yaesu, Chuo-ku
Tokyo 104-0028 Japan


Xinova Korea
10th floor, Golfzone Tower
735, Yeongdong-daero
Seoul 06072, Korea
+82 2 6952 8840


Xinova Finland
Erottajankatu 5 A 4
FI-00130 Helsinki

Affiliate offices in Tel Aviv & Vienna