Sitemap

For Innovators

Maximize your potential by joining our global network.
Sign In  ●  Create Account

For Companies

Drive growth through innovation.
Learn more

Introducing Arcnet

See how Arcnet will change innovation financing and become the next-generation investment infrastructure.

Find Out More


Innovation Opportunities

Seeking innovative solutions for:

  • Clean StartA big-name brand is seeking four innovators to collaborate with their Innovation Team to identify new approaches to distributing products directly to their customers.
  • Golden Innovation MetricReady to write a smart and engaging article about R&D leadership’s glaring need for innovation metrics?
  • View all opportunities

The IRI conference attracts Leaders in Innovation from all over the globe to talk about everything R&D. While these companies span a wide variety of industries, many innovators were seeking solutions to similar problems. Seth Miller, Managing Director of Innovation Development at Xinova explains what digitizing means to a slow-moving industry.

You can’t approach innovation without understanding what the goal is, who the customer is, why you’re doing it, and what the path is going to be to market.”

Seth Miller, Managing Director, Innovation Development, Xinova .

“Getting that visibility all the way to market is critical to understand before you start.”

For some industries, like software, there are very few limitations, and figuring out how you’re getting to market is not complicated. You can often put software out there and see how the market responds.

But in industries that are heavily regulated, such as pharmaceutical and medical devices, the path to market is often laborious, and as a result, innovation has to be prescribed. Time tables are much longer. They’re not late to the digitizing party. They’re just constrained by their industry’s limitations.

And as much as they’d like to implement development philosophies like lean startup, where you get to market as fast as possible and then iterate, it’s just not possible. Lean startup works best in the consumer market, and also B2B if there’s a direct connection with customers who can give rapid feedback.

Regulated industries simply don’t have that option for fast feedback.

“There has been a passion to be able to apply something like lean startup to these more regulated industries, but you have to look at why it works in software before you decide to apply it in something that is by its nature for our protection much more slow-moving,” said Miller.

With that said, Miller is excited about the traditionally slow-moving industries such as agriculture and construction. They are the last ones to digitize and we’re going to see some amazing innovations as they finally do.

Would you like to learn more about Xinova? 

Innovators Companies

More from the blog

Connect with Xinova

We are always seeking new problems to solve, as well as innovators and entrepreneurs to help us solve them. Let’s work together to create the future.

Our Worldwide Locations

USA

Xinova
311 ½ Occidental Ave S
Suite 300
Seattle, WA 98104
USA
+1 (206) 800-2678

Japan

Xinova Japan GK
Yaesu Mitsui Building 6F
2-7-2 Yaesu, Chuo-ku
Tokyo 104-0028 Japan
+81-3-6478-6120
xinova.jp

China

Xinova Innovation (Beijing) Consultancy Co. Ltd.
Room 2494, Level 24, Tower 3
China Central Place
77 Jianguo Road
Chaoyang District
Beijing, 100025 China

Singapore

Xinova Asia Pte Ltd.
331 North Bridge Road
#22-01, Odeon Towers
Singapore 188720
+65 6408 5080

Korea

Xinova Korea
10th floor, Golfzone Tower
735, Yeongdong-daero
Gangnam-gu
Seoul 06072, Korea
+82 2 6952 8840
xinova.co.kr

Australia

Xinova Australasia Pty Ltd.
223 Liverpool St
Darlinghurst, NSW 2010
Australia
+61 2 8093 4850

India

Xinova India
Suite No 208, 2nd Floor
Survey No 414
PSR Complex
Govinda Reddy (GR) Layout
Bannerghatta Road
Karnataka, 560076, India

Finland

Xinova Finland
Erottajankatu 5 A 4
FI-00130 Helsinki
Finland

Affiliate offices in Tel Aviv & Vienna