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Innovation Opportunities

Seeking innovative solutions for:

  • Fighting the FlamesWorld Wide Fund for Nature (WWF) Malaysia seeks scalable technology solutions to suppress forest fires in Southeast Asian inland and peatland forests.
  • Off to the FarmXinova is seeking information on current trends in the fertilizer market for large-scale commercial agriculture production in the United States
  • View all opportunities

“As we see the pace of technology change accelerate… your window to get to leadership continues to get smaller and smaller.”  

Leslie Wainwright, innovation advisor, RTI International 
at the 2018 IRI Annual Conference in Atlanta.

If everyone is moving fast, some are going to be left behind. It can be physically exhausting and financially ruinous if you’re always trying to have first mover or even second mover advantage in innovating. To protect yourself, your business, and your bottom line, form partnerships with other innovators and operate in a swarm. You’re all striving for similar goals and all want protection from potential disruption.

“If you move together as a group or move together as a small swarm, it’s a little bit like zebras, you know it’s harder to pick out just one target and that movement as a collective actually provides a little bit of protection for going first. And it makes it harder for second movers to come in,” said Wainwright.

I asked Wainwright if big companies can actually stop innovating and just let the marketplace fight it out and buy the winner. She fully disagreed. The ‘waiting and responding’ technique sounds nice in theory, especially if you have the money, but it doesn’t work in practice. The market is operating far too quickly to believe you’re going to be able to swoop in at the right moment and get the right product for the right price. You’re just introducing a new level of risk that could be even more costly.

Reduce risk by partnering with other innovators. 

This is what makes it all interesting to innovate like your a zebra.

 


*Banner photo by Pawan Sharma on Unsplash

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We are always seeking new problems to solve, as well as innovators and entrepreneurs to help us solve them. Let’s work together to create the future.

Our Worldwide Locations

USA

Xinova
311 ½ Occidental Ave S
Suite 300
Seattle, WA 98104
USA
+1 (206) 800-2678

Japan

Xinova Japan GK
Yaesu Mitsui Building 6F
2-7-2 Yaesu, Chuo-ku
Tokyo 104-0028 Japan
+81-3-6478-6120
xinova.jp

China

Xinova Innovation (Beijing) Consultancy Co. Ltd.
Room 2494, Level 24, Tower 3
China Central Place
77 Jianguo Road
Chaoyang District
Beijing, 100025 China

Singapore

Xinova Asia Pte Ltd.
150 Beach Road
#08-06/08 Gateway West
189720 Singapore
+65 6408 5080

Korea

Xinova Korea
10th floor, Golfzone Tower
735, Yeongdong-daero
Gangnam-gu
Seoul 06072, Korea
+82 2 6952 8840
xinova.co.kr

Australia

Xinova Australasia Pty Ltd.
223 Liverpool St
Darlinghurst, NSW 2010
Australia
+61 2 8093 4850

India

Xinova India
Suite No 208, 2nd Floor
Survey No 414
PSR Complex
Govinda Reddy (GR) Layout
Bannerghatta Road
Karnataka, 560076, India

Finland

Xinova Finland
Erottajankatu 5 A 4
FI-00130 Helsinki
Finland

Affiliate offices in Tel Aviv & Vienna