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Introducing SousZen

See how Xinova partners with PepsiCo and Innit to launch the new Seattle restaurant tech startup, SousZen, that aims to digitize ‘back of house’.

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Innovation Opportunities

Seeking innovative solutions for:

Snack Fact

Eating Habits are Changing

Times have changed. Gone are the days of 3 set meals. Thanks to our on-the-go culture, snacks are no longer dedicated to just bites between meals, leaving the market open to new possibilities for transformational snacks.

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Billion Annual Global Snack Sales

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increase in snack sales year-over-year

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of people choose meal-replacement snacks

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of people snack between meals

Invent the Solutions

Transformational snacks are food products that deliver a new multi-sensory eating experience through novel packaging combined with a unique food.

  • Multi-textured foods – crunchy & chewy, crispy shell & soft inside
  • Distinct aroma and flavor change through preparation
  • Sounds – popping, crackle, whistle
  • Shapes – squares, triangles, puffs
  • Shape changes – expanding, melting
  • Colors – toasted, intensify, speckles
  • Personalization – new flavors, toppings

Transformational snacks deliver robust eating experiences by combining all snack elements.

  • Unique Food – distinct taste, texture, color, or flavor
  • Novel Packaging – convenience, design, use of functionalized materials
  • Preparation – becomes part of snack experience, quick heating

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more about this invention opportunity!

Transformational Snacks Today

Few snacks qualify as “transformational”, but these once-in-a-generation snack inventions captured our imaginations and became billion dollar brands.

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Jiffy Pop®

Invented in the 1950s, successfully combined popcorn kernels, flavorings and oil into a shelf-stable aluminum foil expandable pan.

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A traditional triangle snack containing rice and a filling wrapped in seaweed becomes a snack experience. The package has a step-by-step opening procedure that keeps the seaweed dry and away from the rice until it’s opened.

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Hot Pockets®

Invented in the 1970s, uses a susceptor sleeve to crisp a frozen pastry product stuffed with cheese, meat and sauce while the microwave heats the frozen center.

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Invented in the 1920s, this interactive design offers consumers a unique packaging and ice cream eating experience.

Revolutionary Snacks are Needed

Xinova is seeking new Snack Food and Packaging Innovations.

Food Innovation Considerations

  • Texture – crunchy, chewy, creamy, viscosity, elasticity
  • Preparation – unwrapping, opening, mixing, cooling, heating
  • Consumer Interaction – transformational implies the product will change as the consumer prepares it
  • Convenience – steps, time, clean-up, utensils, ease of use

Packaging and Product Labeling

  • Active packaging – functionalize or improve food quality during storage or preparation
  • Susceptors – useful in cooking or browning foods
  • Absorbers – manage oxygen and gas exchange to preserve food
  • Labeling – GRAS – Generally Recognized as Safe, Clean Labels

Connect with Xinova

We are always seeking new problems to solve, as well as innovators and entrepreneurs to help us solve them. Let’s work together to create the future.

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Seattle, WA 98113


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Tokyo 104-0028 Japan


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Seoul 06072, Korea
+82 2 6952 8840


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FI-00130 Helsinki

Affiliate offices in Tel Aviv & Vienna