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Bloomberg | Xinova Innovation Model

Bloomberg Tech author, Dina Bass, highlights the unique business model of Xinova by introducing several of our great client partnerships. PepsiCo, an innovation leader, is definitely not out of ideas, but has forged a partnership with Xinova as a means to augment their own R&D efforts. This type of collaboration is common amongst our various clients.

This company rents brains to PepsiCo and others with thorny problems

By Dina Bass

February 8, 2017, 4:00AM PST

Say your company needs an invention, process or widget but the research guys are out of ideas? Who ya gonna call?

If you’re PepsiCo – or, for that matter, Meat and Livestock Australia – the answer is Xinova, a Seattle-based company that essentially rents out brainpower. Xinova has pulled together a network of 10,000 inventors, who have developed a range of products, from flour made from coffee byproducts to a coating that keeps cattle hides from turning into a tangled mess.

Jon McIntyre, who runs research and development for Pepsi’s global snacks business, is a customer and believer. He says Xinova’s strength largely lies in the diversity of its network; the company’s brains for hire range from metallurgists to molecular biologists, home tinkerers to professional scientists. “They are unrivaled in their ability to conceptualize non-obvious solutions,” McIntyre says.

Read the full article

*Content and image sourced from Bloomberg




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Our Worldwide Locations


311 ½ Occidental Ave S
Suite 300
Seattle, WA 98104
+1 (206) 800-2678


Xinova Japan GK
Yaesu Mitsui Building 6F
2-7-2 Yaesu, Chuo-ku
Tokyo 104-0028 Japan


Xinova Innovation (Beijing) Consultancy Co. Ltd.
Room 2494, Level 24, Tower 3
China Central Place
77 Jianguo Road
Chaoyang District
Beijing, 100025 China


Xinova Asia Pte Ltd.
150 Beach Road
#08-06/08 Gateway West 
189720 Singapore
+65 6408 5080


Xinova Korea
10th floor, Golfzone Tower
735, Yeongdong-daero
Seoul 06072, Korea
+82 2 6952 8840


Xinova Australasia Pty Ltd.
Suite 1, Level 18
227 Elizabeth Street
Sydney NSW 2000 Australia
+61 2 8093 4850


Xinova India
Suite No 208, 2nd Floor
Survey No 414
PSR Complex
Govinda Reddy (GR) Layout
Bannerghatta Road
Karnataka, 560076, India


Xinova Finland
Erottajankatu 5 A 4
FI-00130 Helsinki

Affiliate offices in Tel Aviv & Vienna