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Introducing SousZen

See how Xinova partners with PepsiCo and Innit to launch the new Seattle restaurant tech startup, SousZen, that aims to digitize ‘back of house’.

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Bloomberg | Xinova Innovation Model

Bloomberg Tech author, Dina Bass, highlights the unique business model of Xinova by introducing several of our great client partnerships. PepsiCo, an innovation leader, is definitely not out of ideas, but has forged a partnership with Xinova as a means to augment their own R&D efforts. This type of collaboration is common amongst our various clients.

This company rents brains to PepsiCo and others with thorny problems

By Dina Bass

February 8, 2017, 4:00AM PST

Say your company needs an invention, process or widget but the research guys are out of ideas? Who ya gonna call?

If you’re PepsiCo – or, for that matter, Meat and Livestock Australia – the answer is Xinova, a Seattle-based company that essentially rents out brainpower. Xinova has pulled together a network of 10,000 inventors, who have developed a range of products, from flour made from coffee byproducts to a coating that keeps cattle hides from turning into a tangled mess.

Jon McIntyre, who runs research and development for Pepsi’s global snacks business, is a customer and believer. He says Xinova’s strength largely lies in the diversity of its network; the company’s brains for hire range from metallurgists to molecular biologists, home tinkerers to professional scientists. “They are unrivaled in their ability to conceptualize non-obvious solutions,” McIntyre says.

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*Content and image sourced from Bloomberg


Who we are

Led by Edward Jung, one of history’s top-12 inventors, Xinova has the most diverse and accomplished innovation team in the world. Our executive team of thought leaders, problem solvers, and innovators includes the inventor of the laptop computer and the architect of the mobile phone revolution, amongst many other historic accomplishments along the way to earning positions such as CEO, EVP, or Managing Director with multinationals like Shell, Nokia, Xerox, Microsoft, United Technologies, Dupont, Intel, and HP. Combined, they have raised and managed billions in invested capital. Xinova team members boast impeccable credentials in science, entrepreneurship, invention, and R&D. More than 20 Xinova employees hold doctorate degrees, providing expertise in nuclear physics, materials science, biomedical engineering, computer science, biophysical chemistry, theoretical physics, and AI. This team has led over 300 licensing deals, managed over $9 billion in licensing transactions, managed 8 of the top 30 inventors in the world defined over 400 distinct problems, and given companies like Pepsi access to thousands of solutionswhich we have selected and developed into prototypes and product ready propositions.

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We are always seeking new problems to solve, as well as innovators and entrepreneurs to help us solve them. Let’s work together to create the future.

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Our Worldwide Locations


PO Box #30873
Seattle, WA 98113


Xinova Japan GK
Yaesu Mitsui Building 6F
2-7-2 Yaesu, Chuo-ku
Tokyo 104-0028 Japan


Xinova Korea
10th floor, Golfzone Tower
735, Yeongdong-daero
Seoul 06072, Korea
+82 2 6952 8840


Xinova Finland
Erottajankatu 5 A 4
FI-00130 Helsinki

Affiliate offices in Tel Aviv & Vienna