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Introducing SousZen

See how Xinova partners with PepsiCo and Innit to launch the new Seattle restaurant tech startup, SousZen, that aims to digitize ‘back of house’.

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Innovation Opportunities

Seeking innovative solutions for:

Xinova’s Map. Design. Build. provides grounded insights to understand the structural forces of change working to disrupt your business or industry so you can see emerging opportunities and determine the optimal way to respond.

Our unique approach to analyzing and mapping industries produces tangible insights that reveal market inefficiencies and vulnerabilities.  Our model identifies the potential for substitutions that are enabled by technological progress.  We analyze the existing networks, value chains, rituals, and methods used within an industry and then dissect, disassemble, disintermediate, and reassemble an industry cash flow map incorporating the technology substitutions that would enable a better, faster, cheaper structure and so disrupt industry cash flows.  

Our 5 step process includes:

  1. A comprehensive Skills Assessment that uncovers a business’s sensing abilities, its capacities for new product creation, and its ability to execute,

  2. A Situation Assessment that maps the cash flows and value chains, 

  3. Strategic Context Assessment that reveals the competitive forces at play,

  4. Strategic Design for Disruption that articulates a strategy and develops multiple alternative options to inform M&A and R&D activity in service of the strategy,

  5. Product and Service Design for Disruption that identifies a product and technology roadmap as well as a sourcing, funding and execution plan.



How can you generate brilliant ideas and launch commercially viable solutions?

Connect with Xinova

Let’s work together to create the future.

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Our Worldwide Locations


PO Box #30873
Seattle, WA 98113


Xinova Japan GK
Yaesu Mitsui Building 6F
2-7-2 Yaesu, Chuo-ku
Tokyo 104-0028 Japan


Xinova Korea
10th floor, Golfzone Tower
735, Yeongdong-daero
Seoul 06072, Korea
+82 2 6952 8840


Xinova Finland
Erottajankatu 5 A 4
FI-00130 Helsinki

Affiliate offices in Tel Aviv & Vienna