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“We hear from the C-Suite that they embrace risk and supposedly 86 percent of innovative projects should fail because if not, we’re not being innovative enough”

Joel Schall, Director of Technology and Innovation for General Industrial Adhesives, Henkel.

That drastic level of failure needed in order to generate innovative ideas is well known and accepted, but even so, those in the C-Suite, responsible for funding innovative projects are not nearly as accepting of failure.

“I don’t see that there’s always the same sort of embracing of failure when it comes to performance review time,” said Schall. “I think there’s some dialogue there about what are we saying versus how we’re actually living it.”

There are so many complicated issues with regards to how the company builds its business in the short-and long-term. Not only is there a need to embrace failure, and see its value, but there’s a need to manage portfolio of projects and understand what’s more valuable for an engineer or chemist’s time.

“Sometimes you need to kill the good projects because there are better projects,” said Schall.

That’s not so clear and often requires ongoing dialogue. There’s going to be an inevitable butting of heads as you figure out that equilibrium. But what’s most important is that you have the structure in place where you can address the conflicts, said Schall.


* Photo by Bryan Minear on Unsplash

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Our Worldwide Locations

USA

Xinova
311 ½ Occidental Ave S
Suite 300
Seattle, WA 98104
USA
+1 (206) 800-2678

Japan

Xinova Japan GK
Yaesu Mitsui Building 6F
2-7-2 Yaesu, Chuo-ku
Tokyo 104-0028 Japan
+81-3-6478-6120
xinova.jp

China

Xinova Innovation (Beijing) Consultancy Co. Ltd.
Room 2494, Level 24, Tower 3
China Central Place
77 Jianguo Road
Chaoyang District
Beijing, 100025 China

Singapore

Xinova Asia Pte Ltd.
150 Beach Road
#08-06/08 Gateway West
189720 Singapore
+65 6408 5080

Korea

Xinova Korea
10th floor, Golfzone Tower
735, Yeongdong-daero
Gangnam-gu
Seoul 06072, Korea
+82 2 6952 8840
xinova.co.kr

Australia

Xinova Australasia Pty Ltd.
Level 6, 8 West Street
North Sydney, NSW 2060
Australia
+61 2 8093 4850

India

Xinova India
Suite No 208, 2nd Floor
Survey No 414
PSR Complex
Govinda Reddy (GR) Layout
Bannerghatta Road
Karnataka, 560076, India

Finland

Xinova Finland
Erottajankatu 5 A 4
FI-00130 Helsinki
Finland

Affiliate offices in Tel Aviv & Vienna