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Innovation Opportunities

Formulating Stable Natural Colors for Beverages

RFI-180111

This opportunity is closed

Xinova seeks the disclosure of inventions that prolong the stability of natural colors in beverages without altering the taste or color profile.

Consumer preferences are driving a trend away from artificial ingredients in foods and beverages. This trend extends to food and beverage coloring agents, as consumers increasingly prefer to buy soft drinks and fruit-flavored beverages with colorants derived from natural, rather than artificial, sources. Such beverages are more appealing if they are brightly colored, rather than clear, and have colors that correspond to the flavor of the beverage.

Existing natural colorants for beverages tend to suffer from undesirable color fading during processing and storage. In addition, improvements to colorant stability using current natural additives and manufacturing methods are either short-lived or produce undesirable effects, such as changes in pH, flavor, or color.

Xinova seeks novel solutions that can extend the shelf life of natural colorants. Solutions should cover a broad color spectrum, including red, orange, yellow, and purple beverages colored from anthocyanins and carotenoids. Inventions should be in the form of natural ingredients that beverage manufacturers can easily add to ready-to-drink beverages.

Problem Definition

Market trends toward “natural” foods are driving companies to remove artificial coloration from their products. Consumers perceive artificial colorants as unhealthy, and beverage companies are addressing their desire for healthier alternatives by using natural colorants. The move away from synthetic colorants is part of a broader trend toward replacing artificial, chemically-derived ingredients with those sourced from natural fruits, vegetables, and plants. However, natural colorants can contribute undesirable flavors or scents, and they are often less efficient than the artificial dyes or pigments they are replacing. Further, the most commercially significant natural colorants, namely carotenoids and anthocyanins, are sensitive to light, temperature, and pH. In some cases, the presence of other ingredients such as vitamin C further influences stability. These factors complicate their use in beverages, where exposure to low pH, temperature fluctuation, and light is commonplace.

This opportunity comes from the efforts of Xinova’s R&D Consulting and Innovation team.

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Our Worldwide Locations

USA

Xinova
311 ½ Occidental Ave S
Suite 300
Seattle, WA 98104
USA
+1 (206) 800-2678

Japan

Xinova Japan GK
Yaesu Mitsui Building 6F
2-7-2 Yaesu, Chuo-ku
Tokyo 104-0028 Japan
+81-3-6478-6120
xinova.jp

China

Xinova Innovation (Beijing) Consultancy Co. Ltd.
Room 2494, Level 24, Tower 3
China Central Place
77 Jianguo Road
Chaoyang District
Beijing, 100025 China

Singapore

Xinova Asia Pte Ltd.
150 Beach Road
#08-06/08 Gateway West
189720 Singapore
+65 6408 5080

Korea

Xinova Korea
10th floor, Golfzone Tower
735, Yeongdong-daero
Gangnam-gu
Seoul 06072, Korea
+82 2 6952 8840
xinova.co.kr

Australia

Xinova Australasia Pty Ltd.
223 Liverpool St
Darlinghurst, NSW 2010
Australia
+61 2 8093 4850

India

Xinova India
Suite No 208, 2nd Floor
Survey No 414
PSR Complex
Govinda Reddy (GR) Layout
Bannerghatta Road
Karnataka, 560076, India

Finland

Xinova Finland
Erottajankatu 5 A 4
FI-00130 Helsinki
Finland

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