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Break and Bite

RFI-180113

This opportunity is closed

Xinova is seeking a new savory snack experience.

savory, break-and-bite, R&D, innovation partner, innovation partnership, innovation strategy consulting, business innovation, generate demand

The key is to create a uniformly shaped savory snack that consumers can break into bite-sized portions and enjoy alone or share with others. The challenge of this RFI is to identify a suitable product and production method for a savory snack that creates an eating experience similar to snacks such as Kit Kat, Hershey bars, or Toblerone, yet different enough so as to be novel and non-obvious.

Requirements for the solution include:

  • Must be savory
  • Can take a variety of shapes and sizes, but it is critical that each unit be identical, to enable stacking and efficient packaging. Uniformity of size and shape will also help protect the snack during packaging and shipping
  • Breakable by the consumer yet should resist breaking during transport

Description of the production and packaging process should be part of the solution. Ideally, the snack should be producible on existing equipment to minimize capital expenditures.

Problem Definition

The irregular shapes of many snacks inhibit dense packaging and require larger packages that use more material. After packaging, the snacks settle, leaving a large air pocket in the package. The shipper must transport a large volume of air, which is inefficient, and the perception of the consumer is that there is more air than snack in the package, which is disappointing. Some snacks are fragile and break during shipment resulting in further consumer disappointment. In contrast to existing savory snacks like chips, many sweet snacks are designed to form a single, regularly shaped whole that can be broken apart into smaller portions. (read more)

Why This Problem is Valuable to Solve

A savory snack that is densely packed and resists breaking would increase both efficiency and consumer satisfaction. Densely packed snacks reduce the amount of required packaging material and air by shrinking package size. This allows for more packages per shipment and thus minimizes the environmental impact. Consumer satisfaction would increase when buying a package full of an intact, savory snack. (read more)

This opportunity comes from the efforts of Xinova’s R&D Consulting and Innovation team.

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Our Worldwide Locations

USA

Xinova
311 ½ Occidental Ave S
Suite 300
Seattle, WA 98104
USA
+1 (206) 800-2678

Japan

Xinova Japan GK
Yaesu Mitsui Building 6F
2-7-2 Yaesu, Chuo-ku
Tokyo 104-0028 Japan
+81-3-6478-6120
xinova.jp

China

Xinova Innovation (Beijing) Consultancy Co. Ltd.
Room 2494, Level 24, Tower 3
China Central Place
77 Jianguo Road
Chaoyang District
Beijing, 100025 China

Singapore

Xinova Asia Pte Ltd.
150 Beach Road
#08-06/08 Gateway West
189720 Singapore
+65 6408 5080

Korea

Xinova Korea
10th floor, Golfzone Tower
735, Yeongdong-daero
Gangnam-gu
Seoul 06072, Korea
+82 2 6952 8840
xinova.co.kr

Australia

Xinova Australasia Pty Ltd.
223 Liverpool St
Darlinghurst, NSW 2010
Australia
+61 2 8093 4850

India

Xinova India
Suite No 208, 2nd Floor
Survey No 414
PSR Complex
Govinda Reddy (GR) Layout
Bannerghatta Road
Karnataka, 560076, India

Finland

Xinova Finland
Erottajankatu 5 A 4
FI-00130 Helsinki
Finland

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