For Innovators

Maximize your potential by joining our global network.
Sign In  ●  Create Account

For Companies

Drive growth through innovation.
Learn more

Introducing SousZen

See how Xinova partners with PepsiCo and Innit to launch the new Seattle restaurant tech startup, SousZen, that aims to digitize ‘back of house’.

Find Out More

Innovation Opportunities

Seeking innovative solutions for:

Innovation Opportunities

Personalized Services for the Totally Connected Car


This opportunity is closed

Xinova seeks the disclosure of new user experience, new applications and new services intended for the connected car enabled by 5G wireless communications.

Emotion-based service provisioning for car occupants is one of the key disruptive future trends 5G, emotion, software, R&D, innovation partner, innovation partnership, innovation strategy consulting, business innovation, generate demandthat are expected to change the way cars are used in the coming 3-6 years. Others include the connected car, which is primarily based on the upcoming 5G revolution, Artificial Intelligence (AI), the autonomous car and ride sharing.

This RFI seeks inventions on new emotion-based personalized services and application for the connected car that capitalize on the capabilities coming from future generations of communication technologies like 5G, that will enable the totally connected car.

Problem Defined:

The lifetime value of a customer with a carmaker is typically around a half-million dollars. Emotion-based service provisioning for car occupants is one of the key disruptive future trends that are expected to change the way cars are used in the coming 3-6 years. Motor-vehicle companies must offer emotion-based services to maintain or increase their piece of the customer’s lifetime value or risk losing this value to another company.

Ceding those capabilities to other companies such as Google or Microsoft will hurt the profitability of carmakers. This value comes from the sale of services and new vehicles. Software has become a critical part of new vehicles and growing larger, and these emotion-based services will be in the form of software. The software and data part of the car will be the personalized and the most valuable part; the car will become a commodity. This situation is similar to the smartphones of today.

Why it is Valuable: 

A growing percent of car value is software, and connectivity drives a large part of software value. As time progresses, automobiles are becoming more connected, and these cars are replacing non-connected cars. Thus, software and especially connected software are becoming a significant portion of a car’s value. Accenture believes the total business value of connected car services will reach €100B by 2020, and €500B by 2025.

On a per-vehicle basis, a fully-fledged connected car, could deliver more than €5K in additional value over its lifetime. With the expansion of high-speed cellular networks, OEMs can bring more sophisticated software and services to the vehicle. From geo-fencing applications that tie digital services to real-time locations, to in-car infotainment systems, to predictive analytics and safety services, new innovations are driving the automotive industry to embrace the power of the Internet of Things (IoT).

This opportunity comes from the efforts of Xinova’s R&D Consulting and Innovation team.

Are you up for the challenge?

Sign up today to see all our Innovation Opportunities.

Connect with Xinova

We are always seeking new problems to solve, as well as innovators and entrepreneurs to help us solve them. Let’s work together to create the future.

  • This field is for validation purposes and should be left unchanged.

Our Worldwide Locations


311 ½ Occidental Ave S
Suite 300
Seattle, WA 98104
+1 (206) 800-2678


Xinova Japan GK
Yaesu Mitsui Building 6F
2-7-2 Yaesu, Chuo-ku
Tokyo 104-0028 Japan


Xinova Innovation (Beijing) Consultancy Co. Ltd.
Room 2494, Level 24, Tower 3
China Central Place
77 Jianguo Road
Chaoyang District
Beijing, 100025 China


Xinova Asia Pte Ltd.
331 North Bridge Road
#22-01, Odeon Towers
Singapore 188720
+65 6408 5080


Xinova Korea
10th floor, Golfzone Tower
735, Yeongdong-daero
Seoul 06072, Korea
+82 2 6952 8840


Xinova Australasia Pty Ltd.
223 Liverpool St
Darlinghurst, NSW 2010
+61 2 8093 4850


Xinova India
Suite No 208, 2nd Floor
Survey No 414
PSR Complex
Govinda Reddy (GR) Layout
Bannerghatta Road
Karnataka, 560076, India


Xinova Finland
Erottajankatu 5 A 4
FI-00130 Helsinki

Affiliate offices in Tel Aviv & Vienna