Sitemap

For Innovators

Maximize your potential by joining our global network.
Sign In  ●  Create Account

For Companies

Drive growth through innovation.
Learn more

Introducing SousZen

See how Xinova partners with PepsiCo and Innit to launch the new Seattle restaurant tech startup, SousZen, that aims to digitize ‘back of house’.

Find Out More


Innovation Opportunities

Seeking innovative solutions for:

  • Biopolymer BreakdownXinova is interested in learning what hurdles exist to the creation of a circular economy of scale for the use of biopolymers for food packaging applications.
  • Breathe EasyXinova is seeking an expert to identify the current challenges and opportunities for developing new, low-cost, small form-factor air filtration devices for metropolitan areas
  • View all opportunities

Clayton Christensen, the Harvard Business School professor who coined the term “disruptive innovation” in his seminal 1997 book, The Innovator’s Dilemma, died on Jan. 23 at age 67. His work carries special significance for the Xinova innovator community. Christensen’s scholarship helped drive a renaissance in the understanding of innovation and disruption. Those lessons have been successfully extrapolated from the corporate context and applied living better lives as individuals, and to improving society at the national level.

Christensen’s work has influenced a who’s-who list of the world’s most disruptive CEOs and innovators, including Steve Jobs and Intel’s Andy Grove. They subscribed to Christensen’s theory that the greatest companies ultimately fail because they are too focused on the wrong people and things to properly develop or apply disruptive innovation until it’s too late; that even when disruptive emerging technologies are identified, incumbents fail to build new value networks and applications, from new customers to product design, that will achieve those innovations’ disruptive potential. In his own words (from a Fast Company article):

“An innovation that is disruptive allows a whole new population of consumers access to a product or service that was historically only accessible to consumers with a lot of money or a lot of skill.”

We think of disruption and innovation-as-a-constant to be obvious today, but Christensen’s work was itself disruptive in the late 1990s. Prevailing business school wisdom taught managers to guide product development based on feedback from their best customers and to focus innovation investment towards creating higher-performance, higher-quality, higher-profit products according to the desires and conditions of those customers in that market.

But disruption, he posited, came from lower-end markets and customers less flush with cash. That’s where scrappy startups would develop innovation that could provide a similar service cheaper and at good-enough quality for an audience different from the incumbents existing consumer base. It’s hard to see disruption coming when you’re talking to the wrong people and looking in the wrong places.

The innovator community mourns Christensen’s passing. It comes at the dawn of a new decade when we business leaders and innovators pause to scan the horizon for the next seeds of disruption. As we do, we will continue to draw inspiration from Christensen’s life and teachings. They will be remembered.

We’d like to take this opportunity to look back at a series of interviews we conducted in April of 2019 at the IRI Annual Conference in Pittsburgh with global R&D leaders. We asked attendees, “What’s your innovator’s dilemma?” 

Here are their answers.

 

 

We want to hear from you! Tweet us your innovation dilemmas @ThinkXinova


Let’s tackle your dilemma’s together

Contact Us 

 

Would you like to learn more about Xinova? 

Innovators Companies

More from the blog

Connect with Xinova

We are always seeking new problems to solve, as well as innovators and entrepreneurs to help us solve them. Let’s work together to create the future.

  • This field is for validation purposes and should be left unchanged.

Our Worldwide Locations

USA

Xinova
311 ½ Occidental Ave S
Suite 300
Seattle, WA 98104
USA
+1 (206) 800-2678

Japan

Xinova Japan GK
Yaesu Mitsui Building 6F
2-7-2 Yaesu, Chuo-ku
Tokyo 104-0028 Japan
+81-3-6478-6120
xinova.jp

China

Xinova Innovation (Beijing) Consultancy Co. Ltd.
Room 2494, Level 24, Tower 3
China Central Place
77 Jianguo Road
Chaoyang District
Beijing, 100025 China

Singapore

Xinova Asia Pte Ltd.
331 North Bridge Road
#22-01, Odeon Towers
Singapore 188720
+65 6408 5080

Korea

Xinova Korea
10th floor, Golfzone Tower
735, Yeongdong-daero
Gangnam-gu
Seoul 06072, Korea
+82 2 6952 8840
xinova.co.kr

Australia

Xinova Australasia Pty Ltd.
223 Liverpool St
Darlinghurst, NSW 2010
Australia
+61 2 8093 4850

India

Xinova India
Suite No 208, 2nd Floor
Survey No 414
PSR Complex
Govinda Reddy (GR) Layout
Bannerghatta Road
Karnataka, 560076, India

Finland

Xinova Finland
Erottajankatu 5 A 4
FI-00130 Helsinki
Finland

Affiliate offices in Tel Aviv & Vienna