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Introducing SousZen

See how Xinova partners with PepsiCo and Innit to launch the new Seattle restaurant tech startup, SousZen, that aims to digitize ‘back of house’.

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Pushing the boundaries of red meat research and development

By Shan Goodwin

From value-adding the byproducts of red meat processing to dealing with grass seed infestations in sheep or cattle feedlot dags, the red meat industry is tapping into cutting edge ways to come up with solutions that push the boundaries of traditional research and development.

seed-less sheepBannerGlobal company Xinova is at the forefront of technological problem solving with an extraordinary method of cultivating working relationships with innovators worldwide to define a problem, collaborate and access all resources and then map out a pathway to deliver solutions.

The company’s Innovation Services Group senior program leader Gregory Caire, based at Seattle, spoke at a recent lot feeding industry conference in Brisbane, telling beef delegates “everything is solvable.”

Xinova has a 12,000-strong innovation network of inventors, entrepreneurs, investors, academics and design thinkers representing research institutes, universities and companies.

“We are able to think outside the square to architect solutions. We go beyond research and development to close the loop,” Mr. Caire said.

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* All content for this post were sourced from the Farm Online National  article, Pushing the boundaries of red meat research and development , published in January 4, 2019.

Who we are

Led by Edward Jung, one of history’s top-12 inventors, Xinova has the most diverse and accomplished innovation team in the world. Our executive team of thought leaders, problem solvers, and innovators includes the inventor of the laptop computer and the architect of the mobile phone revolution, amongst many other historic accomplishments along the way to earning positions such as CEO, EVP, or Managing Director with multinationals like Shell, Nokia, Xerox, Microsoft, United Technologies, Dupont, Intel, and HP. Combined, they have raised and managed billions in invested capital. Xinova team members boast impeccable credentials in science, entrepreneurship, invention, and R&D. More than 20 Xinova employees hold doctorate degrees, providing expertise in nuclear physics, materials science, biomedical engineering, computer science, biophysical chemistry, theoretical physics, and AI. This team has led over 300 licensing deals, managed over $9 billion in licensing transactions, managed 8 of the top 30 inventors in the worlddefined over 400 distinct problems, and given companies like Pepsi access to thousands of solutions which we have selected and developed into prototypes and product ready propositions.

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We are always seeking new problems to solve, as well as innovators and entrepreneurs to help us solve them. Let’s work together to create the future.

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Our Worldwide Locations


PO Box #30873
Seattle, WA 98113


Xinova Japan GK
Yaesu Mitsui Building 6F
2-7-2 Yaesu, Chuo-ku
Tokyo 104-0028 Japan


Xinova Korea
10th floor, Golfzone Tower
735, Yeongdong-daero
Seoul 06072, Korea
+82 2 6952 8840


Xinova Finland
Erottajankatu 5 A 4
FI-00130 Helsinki

Affiliate offices in Tel Aviv & Vienna