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Improved puncture resistance for more

sustainable packaging

“The partnership we have with Xinova has focused on timeless key problems to deliver on-trend solutions. We are focused on delivering technical unlocks to sharply prioritized and clearly defined R&D problems that have eluded solutions via usual ecosystems. The partnership has enabled us to tap into thinking from very different industries, to find novel approaches to these evergreen opportunities and then adapt them for our applications.”

– VR Basker, Nutrition Category VP at PepsiCo

 

SUMMARY:

Xinova partnered with PepsiCo to achieve sustainability goal by reducing the polymer usage per package while improving puncture resistance of flex film packaging.

THE PROBLEM: FLIMSY PACKAGING

Punctured bags look bad and have stale, inferior snacks. This damages the brand and makes it less likely a customer will purchase again. Thus, dense snacks with sharp edges such as salt-covered pretzels require thicker films to prevent puncture during filling or transport. This increases the amount of required material resulting in increased costs and use of plastics that can’t be recycled.

THE SOLUTION: PEPSI TAPS INTO THE NETWORK

Xinova worked with PepsiCo to formulate the problem and source solutions through two approaches:

  1. Request for Invention (RFI): released this well-defined challenge to the global innovator network. With the diverse background from the network, innovative solutions were collected and reviewed.

    Slimmer, Stronger Snack Packs

  2. Rapid Innovation Session (RIS): the Xinova facilitator and selected innovators collaborated virtually. Following the agile and iterative process, the innovators shared early concepts with PepsiCo engineers for feedback before making improvements and final recommendations.

THE RESULTS: UPGRADING THE MATERIALS

Three promising solutions were selected by the technical team from PepsiCo to achieve better film puncture resistance based on non-uniform density pattern, polymer chemistry, and biodegradable materials. Xinova is partnering with PepsiCo to test these solutions in early proof of concept studies. The potential business impact for our client is up to USD$50MM per year.

 

 

 

 

 

 

 

 

 

What’s your biggest R&D challenge? 

Xinova engages with companies of all sizes to solve unique and tough problems.

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We are always seeking new problems to solve, as well as innovators and entrepreneurs to help us solve them. Let’s work together to create the future.

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Our Worldwide Locations

USA

Xinova
311 ½ Occidental Ave S
Suite 300
Seattle, WA 98104
USA
+1 (206) 800-2678

Japan

Xinova Japan GK
Yaesu Mitsui Building 6F
2-7-2 Yaesu, Chuo-ku
Tokyo 104-0028 Japan
+81-3-6478-6120
xinova.jp

China

Xinova Innovation (Beijing) Consultancy Co. Ltd.
Room 2494, Level 24, Tower 3
China Central Place
77 Jianguo Road
Chaoyang District
Beijing, 100025 China

Singapore

Xinova Asia Pte Ltd.
331 North Bridge Road
#22-01, Odeon Towers
Singapore 188720
+65 6408 5080

Korea

Xinova Korea
10th floor, Golfzone Tower
735, Yeongdong-daero
Gangnam-gu
Seoul 06072, Korea
+82 2 6952 8840
xinova.co.kr

Australia

Xinova Australasia Pty Ltd.
223 Liverpool St
Darlinghurst, NSW 2010
Australia
+61 2 8093 4850

India

Xinova India
Suite No 208, 2nd Floor
Survey No 414
PSR Complex
Govinda Reddy (GR) Layout
Bannerghatta Road
Karnataka, 560076, India

Finland

Xinova Finland
Erottajankatu 5 A 4
FI-00130 Helsinki
Finland

Affiliate offices in Tel Aviv & Vienna