Xinova was built for this fundamental disruption to on-site innovation and R&D processes. You can be, too. Xinova helps co-innovation partners become “Work From Home-proof.” As pioneers in distributed brainpower, we:
We are helping companies re-organize R&D processes to fit this new reality. Here is one case study example of how that looks in practice.
PepsiCo products shipped via e-commerce are “touched,” (e.g. lifted, moved, and jostled) four or more times more often than those shipped via typical distribution to brick and mortar stores. This can lead to breakage, leaked product, and frustration. It also leads to added expenses.
To prevent breakage, additional packaging materials and labor to unpack and re-pack the products are currently required. This is a broad challenge that faces many CPG companies.
Xinova worked with PepsiCo to virtually ideate and prototype new packaging solutions for e-commerce that address challenges the Food & Bev company faces when shipping traditional packaging formats through their. Together we identified two relevant challenges in this space:
A key requirement for both of these challenges is that solutions should conform to Amazon’s Ship In Own Container (at minimum) and Frustration-Free Packaging (preferred) guidelines.
Using a virtually-run Rapid Innovation Session and a global Request for Invention, Xinova sourced solutions and led rapid prototyping of top ideas. The entire process took a matter of weeks, from problem definition, to ideation and testing, to vetting and selection of solutions with PepsiCo.
For challenge 1
Innovators suggested improved packaging that combined secondary and tertiary-level protection, to allow aluminum cans to ship within Amazon’s guidelines for Ship In Own Container or Frustration-Free Packaging. Examples included several corrugated box designs with integrated elements that support cans, restrict movement and jostling, and absorb shock while providing an interesting unboxing experience for the consumer.
For challenge 2
Xinova innovators suggested new primary packaging for beverages that allows new methods for delivering products to consumers, reflecting that e-commerce allows consumers to interact with traditional products in new ways. Some solutions included:
Xinova engages with companies of all sizes to solve unique and tough problems.
Learn how we engage by clicking through the stories below.
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