Sitemap

For Innovators

Maximize your potential by joining our global network.
Sign In  ●  Create Account

For Companies

Drive growth through innovation.
Learn more

Introducing Arcnet

See how Arcnet will change innovation financing and become the next-generation investment infrastructure.

Find Out More


Innovation Opportunities

Seeking innovative solutions for:

E-commerce packaging solutions

“The partnership we have with Xinova has focused on timeless key problems to deliver on-trend solutions. We are focused on delivering technical unlocks to sharply prioritized and clearly defined R&D problems that have eluded solutions via usual ecosystems. The partnership has enabled us to tap into thinking from very different industries, to find novel approaches to these evergreen opportunities and then adapt them for our applications.”

– VR Basker, Nutrition Category VP at PepsiCo

 

SUMMARY:

Xinova worked with PepsiCo to invent and prototype new packaging formats for e-commerce that address challenges the Food & Bev company faces when shipping traditional packaging formats through their e-commerce channel.

THE PROBLEM: REACHING THE BREAKING POINT

PepsiCo products shipped via e-commerce are “touched,” (e.g. lifted, moved, and jostled) four or more times more often than those shipped via typical distribution to brick and mortar stores. This can lead to breakage, leaked product, and frustration. It also leads to added expenses.

To prevent breakage, additional packaging materials and labor to unpack and re-pack the products are currently required. This is a broad challenge that faces many CPG companies.

Xinova worked with PepsiCo to identify two relevant challenges in this space:

  1. How to design secondary and tertiary packaging to allow standard aluminum beverage cans to ship via e-commerce without damage, economically.
  2. How can PepsiCo re-think and re-design some of their primary product packaging for large-volume beverages specifically for e-commerce?

A key requirement for both of these challenges is that solutions should conform to Amazon’s Ship In Own Container (at minimum) and Frustration-Free Packaging (preferred) guidelines. 

Xinova described the two problems in the documents linked here:

Challenge 1: E-commerce & cans Challenge 2: Click, Ship,& Sip

THE SOLUTION: PEPSI TAPS INTO THE NETWORK

Using Rapid Innovation Session and Request for Invention, Xinova sourced solutions from our network of global innovators.

THE RESULTS: PACKAGE WITH CONFIDENCE

For challenge 1, innovators suggested improved packaging that combined secondary and tertiary-level protection, to allow aluminum cans to ship within Amazon’s guidelines for Ship In Own Container or Frustration-Free Packaging. Examples included several corrugated box designs with integrated elements that support cans, restrict movement and jostling, and absorb shock while providing an interesting unboxing experience for the consumer. 

 

For challenge 2, Xinova innovators suggested new primary packaging for beverages that allows new methods for delivering products to consumers, reflecting that e-commerce allows consumers to interact with traditional products in new ways. Some solutions included:

  1. A new beverage package format that blends bagin-box packaging with a reusable, dispensing base, creating an in-fridge drink fountain.
  2. A resealable beverage container with inflatable dunnage built into the primary packaging

What’s your biggest R&D challenge? 

Xinova engages with companies of all sizes to solve unique and tough problems.

Learn how we engage by clicking through the stories below. 

Connect with Xinova

We are always seeking new problems to solve, as well as innovators and entrepreneurs to help us solve them. Let’s work together to create the future.

  • This field is for validation purposes and should be left unchanged.

Our Worldwide Locations

USA

Xinova
311 ½ Occidental Ave S
Suite 300
Seattle, WA 98104
USA
+1 (206) 800-2678

Japan

Xinova Japan GK
Yaesu Mitsui Building 6F
2-7-2 Yaesu, Chuo-ku
Tokyo 104-0028 Japan
+81-3-6478-6120
xinova.jp

China

Xinova Innovation (Beijing) Consultancy Co. Ltd.
Room 2494, Level 24, Tower 3
China Central Place
77 Jianguo Road
Chaoyang District
Beijing, 100025 China

Singapore

Xinova Asia Pte Ltd.
331 North Bridge Road
#22-01, Odeon Towers
Singapore 188720
+65 6408 5080

Korea

Xinova Korea
10th floor, Golfzone Tower
735, Yeongdong-daero
Gangnam-gu
Seoul 06072, Korea
+82 2 6952 8840
xinova.co.kr

Australia

Xinova Australasia Pty Ltd.
223 Liverpool St
Darlinghurst, NSW 2010
Australia
+61 2 8093 4850

India

Xinova India
Suite No 208, 2nd Floor
Survey No 414
PSR Complex
Govinda Reddy (GR) Layout
Bannerghatta Road
Karnataka, 560076, India

Finland

Xinova Finland
Erottajankatu 5 A 4
FI-00130 Helsinki
Finland

Affiliate offices in Tel Aviv & Vienna