PepsiCo products shipped via e-commerce are “touched,” (e.g. lifted, moved, and jostled) four or more times more often than those shipped via typical distribution to brick and mortar stores. This can lead to breakage, leaked product, and frustration. It also leads to added expenses.
To prevent breakage, additional packaging materials and labor to unpack and re-pack the products are currently required. This is a broad challenge that faces many CPG companies.
Xinova worked with PepsiCo to virtually ideate and prototype new packaging solutions for e-commerce that address challenges the Food & Bev company faces when shipping traditional packaging formats through their. Together we identified two relevant challenges in this space:
- How to design secondary and tertiary packaging to allow standard aluminum beverage cans to ship via e-commerce without damage, economically.
- How can PepsiCo re-think and re-design some of their primary product packaging for large-volume beverages specifically for e-commerce?
A key requirement for both of these challenges is that solutions should conform to Amazon’s Ship In Own Container (at minimum) and Frustration-Free Packaging (preferred) guidelines.
