Xinova worked with PepsiCo to develop a new snacking product platform, creating a savory snack experience with an interactive “break and bite” component. The product should also be stackable for dense packing and thus reduce carbon footprint during distribution.
Randomly packed, gas-filled, flexible packages are widely used because it enables high-speed production. However, the irregular shapes of many snacks inhibit dense packaging and thus require more material usage. The pain points include:
In addition to the improvement of packaging efficiency, our client is also seeking a new snack experience, which is to create a uniformly shaped savory snack that consumers can break into bite-sized portions and enjoy alone or share with others. The overall challenge is to identify a suitable product and production method for a savory snack that creates a break-and-bite experience while improving packaging efficiency.
Xinova worked with PepsiCo to formulate the problem into the “Request for Invention”, and released it to our innovator network.
Xinova recommended solutions sourced from our innovator network. Concept development partners rapidly produced functional prototypes for consumer tests, managed by PepsiCo. Based on positive consumer feedback and collaboration with PepsiCo’s Discovery team, Xinova is leading next-stage development of these snack platforms to identify and mitigate technical and manufacturing risks towards commercialization.
Patent applications were filed as an early positive result from this partnership. The targeted annual revenue for this new snack product is estimated at USD $100 millions.
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