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Introducing SousZen

See how Xinova partners with PepsiCo and Innit to launch the new Seattle restaurant tech startup, SousZen, that aims to digitize ‘back of house’.

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Innovation Opportunities

Seeking innovative solutions for:

Mars Australia
Partners with Xinova
for Disruption

Committed to Sustainable Packaging by 2025

Mars takes responsibility for sustainable packaging seriously and is working to eliminate problematic or unnecessary packaging; advancing reuse models where relevant; designing packaging that is 100% recyclable, reusable or compostable by 2025; and using recycled content where not in conflict with food safety regulation. For the “squeeze on” packaging, this means were are committed to being recyclable by 2020.


This is an area ripe for disruption.

Delivering on the Mars purpose,

Better Food Today. A Better World Tomorrow

Xinova, a leader in disruptive innovation and problem solving, and Mars are working together to understand how we can radically change the food landscape with the delivery of a plastic free portion control.


Two pathways to explore

1 – Focus – Improve the current solution

In this scenario, there is an assumption that this solution can be further improved to meet growing environmental challenges. This effort will focus on the issue of producing a socially and environmentally more acceptable version of the existing format. Future work to support implementation will include models that engage consumers to participate in recycling.

2 – Blue Sky – A new solution.

In this scenario, the project will not focus on the current package solution but rather identify a set of criteria that will then guide the creation and assessment of new potential solutions and market disruption. This project is more broadly framed as methods, products, devices and systems that could be utilized to conveniently deliver food products in a set quantity to consumers in described use cases.

Next steps – partnering with Xinova



Strong engagement and collaboration from various stakeholders both internal and external help solidify the understanding of the challenge, constraints and what success looks like are core foundations for the quality of the outcomes delivered.

Define Intent 

Develop a shared intent that outlines the understanding of the current state, the desired future state and the strategic shifts that are required. 

Adaptive approach 

Being open to try, fail and learn means sharing early stage concepts and ideas to spark feedback and enable collaborative solutions. Together, Mars and Xinova, will pursue lines of investigation until they fail, and when they fail, we learn something very important about how we will be successful. 

Connect with Xinova

We are always seeking new problems to solve, as well as innovators and entrepreneurs to help us solve them. Let’s work together to create the future.

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