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Introducing SousZen

See how Xinova partners with PepsiCo and Innit to launch the new Seattle restaurant tech startup, SousZen, that aims to digitize ‘back of house’.

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Innovation Opportunities

Seeking innovative solutions for:

Help Conquer a Major Challenge

For New Fast Moving Consumer Goods

Determining the Feasibility of New Products is a Significant Undertaking

Consumer Test Groups Often Conceal Their True Feelings

50% of New Products Fail Despite Consumer Testing

Hundreds of Millions of Dollars are Lost Annually on Failed Products

XINOVA INVENTORS ARE WORKING TO
SOLVE THIS CHALLENGE

Join our innovation
community today

INVENT THE SOLUTION

Develop a technology that recognizes the true emotions of consumer product test groups.  Facial expressions, body language, eye movement and physiological responses can reflect true emotion, often in a fleeting moment.

6

The number of universally recognized emotions

0.2

The length in seconds of a micro-expression

21528

The number of new food and beverage product introductions in one year

CURRENT TECHNOLOGY
IS LACKING

  • Facial Action Coding System (FACS)

  • Neuro- marketing

  • Physiological emotional response

  • Multi-modal measurements

  • Automated facial expression analysis

NEW TECHNOLOGY IS NEEDED

  • Consumer Emotional Anticipation Analysis

  • Improved Models for Reaction Analysis

  • Flawless Interpretation of Micro-Expression Data

  • Automate Systems for Facial Recognition

  • Refinement and Automation of FACS

The Detecting Emotion to Predict Success Invention Opportunity is now closed.

Please sign-up or log-in to our Inventor Network to see new invention opportunities. 

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Connect with Xinova

We are always seeking new problems to solve, as well as innovators and entrepreneurs to help us solve them. Let’s work together to create the future.

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Affiliate offices in Tel Aviv & Vienna