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Introducing SousZen

See how Xinova partners with PepsiCo and Innit to launch the new Seattle restaurant tech startup, SousZen, that aims to digitize ‘back of house’.

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“The complexity of getting products to market and the speed of which they’re trying to get the products to market is decreased,” 
– Michael Keer (@PRG_Mkeer), CEO, Product Realization Group.

Because of that, said Keer, you must collaborate in order to stay competitive.

Keer’s rationalization is that getting a product to market, particularly physical products, takes so much knowledge and expertise. If you don’t already have it, you need to either learn it and become an expert at it, or work with others who do have the knowledge. If speed and agility are a concern, which they are apparently, then you have no choice to collaborate. Because if you go at it alone you’re going to either create a subpar product, or you simply won’t get to market fast enough.

Keer likens this to trying to create a house on your own. There is so much expertise into making a house that no one would even consider making one on their own. Same is true with product development and market release. There is so much complexity that one shouldn’t even consider doing it out on their own.

What Keer has been able to do is form a collective of experts where every member relies on the expertise of the other. Using simple technologies like Slack and Dropbox, they are as a group able to assist each other’s product realization dreams.

“If I was on my own and didn’t have that ecosystem, it would take me longer, and the risk would be higher,” said Keer.

Created by:

David Spark
Spark Media Solutions

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