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Innovation Opportunities

Seeking innovative solutions for:

Help Conquer a Major Challenge

For New Fast Moving Consumer Goods

Determining the Feasibility of New Products is a Significant Undertaking

Consumer Test Groups Often Conceal Their True Feelings

50% of New Products Fail Despite Consumer Testing

Hundreds of Millions of Dollars are Lost Annually on Failed Products

XINOVA INVENTORS ARE WORKING TO
SOLVE THIS CHALLENGE

INVENT THE SOLUTION

Develop a technology that recognizes the true emotions of consumer product test groups.  Facial expressions, body language, eye movement and physiological responses can reflect true emotion, often in a fleeting moment.

6

The number of universally recognized emotions

0.2

The length in seconds of a micro-expression

21528

The number of new food and beverage product introductions in one year

CURRENT TECHNOLOGY
IS LACKING

  • Facial Action Coding System (FACS)

  • Neuro- marketing

  • Physiological emotional response

  • Multi-modal measurements

  • Automated facial expression analysis

NEW TECHNOLOGY IS NEEDED

  • Consumer Emotional Anticipation Analysis

  • Improved Models for Reaction Analysis

  • Flawless Interpretation of Micro-Expression Data

  • Automate Systems for Facial Recognition

  • Refinement and Automation of FACS

The Detecting Emotion to Predict Success Invention Opportunity is now closed.

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Connect with Xinova

We are always seeking new problems to solve, as well as innovators and entrepreneurs to help us solve them. Let’s work together to create the future.

Our Worldwide Locations

USA

Xinova
311 ½ Occidental Ave S
Suite 300
Seattle, WA 98104
USA
+1 (206) 800-2678

Japan

Xinova Japan GK
Yaesu Mitsui Building 6F
2-7-2 Yaesu, Chuo-ku
Tokyo 104-0028 Japan
+81-3-6478-6120
xinova.jp

China

Xinova Innovation (Beijing) Consultancy Co. Ltd.
Room 2494, Level 24, Tower 3
China Central Place
77 Jianguo Road
Chaoyang District
Beijing, 100025 China

Singapore

Xinova Asia Pte Ltd.
331 North Bridge Road
#22-01, Odeon Towers
Singapore 188720
+65 6408 5080

Korea

Xinova Korea
10th floor, Golfzone Tower
735, Yeongdong-daero
Gangnam-gu
Seoul 06072, Korea
+82 2 6952 8840
xinova.co.kr

Australia

Xinova Australasia Pty Ltd.
223 Liverpool St
Darlinghurst, NSW 2010
Australia
+61 2 8093 4850

India

Xinova India
Suite No 208, 2nd Floor
Survey No 414
PSR Complex
Govinda Reddy (GR) Layout
Bannerghatta Road
Karnataka, 560076, India

Finland

Xinova Finland
Erottajankatu 5 A 4
FI-00130 Helsinki
Finland

Affiliate offices in Tel Aviv & Vienna