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Introducing SousZen

See how Xinova partners with PepsiCo and Innit to launch the new Seattle restaurant tech startup, SousZen, that aims to digitize ‘back of house’.

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Failure…. let’s talk about it. Innovating and failing go hand in hand. Things go wrong, labs get blown up, and things get broken, but what is important is that you learned something along the way.

“The reason it’s important for us to be able to fail is that the industry cannot.  They don’t have the ability to fail, to “put crazy on the table”, and most R&D is just not brave enough to risk anything (they’ve told us this).  But since we (Xinova Innovators) have the freedom to try lots of different things, knowing that most of it will likely not work for whatever reason, but doing so in an essentially risk-free way, allows us to come up with the solutions that industry can never get to themselves.  Our job is to invent lots of potential solutions (Xinova model), not just try to attempt “the one solution” (Industry model): which is why there is so much “failure” in the Xinova model, but that freedom ultimately leads to success. That’s what’s truly game-changing about this model.”

-Mike Manion, Xinova Innovator


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Our Worldwide Locations


311 ½ Occidental Ave S
Suite 300
Seattle, WA 98104
+1 (206) 800-2678


Xinova Japan GK
Yaesu Mitsui Building 6F
2-7-2 Yaesu, Chuo-ku
Tokyo 104-0028 Japan


Xinova Innovation (Beijing) Consultancy Co. Ltd.
Room 2494, Level 24, Tower 3
China Central Place
77 Jianguo Road
Chaoyang District
Beijing, 100025 China


Xinova Asia Pte Ltd.
331 North Bridge Road
#22-01, Odeon Towers
Singapore 188720
+65 6408 5080


Xinova Korea
10th floor, Golfzone Tower
735, Yeongdong-daero
Seoul 06072, Korea
+82 2 6952 8840


Xinova Australasia Pty Ltd.
223 Liverpool St
Darlinghurst, NSW 2010
+61 2 8093 4850


Xinova India
Suite No 208, 2nd Floor
Survey No 414
PSR Complex
Govinda Reddy (GR) Layout
Bannerghatta Road
Karnataka, 560076, India


Xinova Finland
Erottajankatu 5 A 4
FI-00130 Helsinki

Affiliate offices in Tel Aviv & Vienna