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Introducing SousZen

See how Xinova partners with PepsiCo and Innit to launch the new Seattle restaurant tech startup, SousZen, that aims to digitize ‘back of house’.

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Innovation Opportunities

Seeking innovative solutions for:

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The Crucible – Solve for X

December 2019

It is a great pleasure to be associated with the accomplishments of my son Steve, and granddaughter Beth, for Xinova. I’m convinced we are continuing as a family with the tradition of applied innovation.”

John C Dunfield, Xinova Innovator

It’s not just that time of year where we reflect and where we look forward; it’s also that time of the decade. Xinova’s been doing this for longer than I have, but I’m about to hit the 10-year mark here, so I thought it would be interesting to share some observations on what’s impacted our trajectory.  Less about Xinova itself, but the changes in the surrounding tech and innovation landscape.  From unbundling of services to bundling of bits into blockchains, scroll on to see the forces of change that shaped Xinova into what we are today!

And this holiday season, think about how you can bring your family closer together with innovation, like the Dunfields, three generations of whom have successfully invented together for Xinova.

Happy holidays!

Brad Roberts
Head of Strategic Partnerships

Featured Opportunities

meat alternatives innovationsAssessing Innovations in Alternative Meats

Xinova is seeking 5 innovators to assist with a deep dive analysis of granted and published patents in the plant-derived meat space.

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plant-based meat

Where’s the beef?

Xinova is seeking innovators to work in two parallel Rapid Innovation Session (RIS) teams. Teams will be led by a facilitator and will be conducting research, ideation, and rough preliminary experiments to find the most promising solutions.

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Air Tight and Eco Friendly

Air-Tight Eco-Friendly

Xinova is seeking new, sustainable materials for a gas barrier in shelf-stable aseptic packaging.


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Eco-Innovation Insights - Write for Xinova

Eco-innovation Insights

We’re looking for an expert-opinion article that explores trends in eco-innovation and how leadership can tap into the surprising value of sustainability.

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Xinova Updates

Decade of innovation

A Decade of Innovation in Review

Brad Roberts, PhD looks back at how the decade of innovation shaped Xinova (and by extension, Dr. Roberts and the rest of us) into what we are today.

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How to choose a co-innovation partner

How to choose a co-innovation partner

Real innovation demands a partner, not a vendor. Someone who is totally committed to helping the project over each obstacle to the finish line

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co-innovate with Xinova

How to launch and manage a co-innovation project

Basic co-innovation project management strategies ensure the so-called magic of ideation is repeatable, and the tracks are laid for advancing a strong project. A case study

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Featured Innovator

Three Generations of Innovators: The Dunfield family values innovation with Xinova

An inspiring story of innovation and family values: three generations of Dunfield family innovators successfully invented together with Xinova. The Dunfield family values innovation. And Xinova values the Dunfields for their contributions and their example of strong family values.

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We are always seeking new problems to solve, as well as innovators and entrepreneurs to help us solve them. Let’s work together to create the future.

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Our Worldwide Locations


PO Box #30873
Seattle, WA 98113


Xinova Japan GK
Yaesu Mitsui Building 6F
2-7-2 Yaesu, Chuo-ku
Tokyo 104-0028 Japan


Xinova Korea
10th floor, Golfzone Tower
735, Yeongdong-daero
Seoul 06072, Korea
+82 2 6952 8840


Xinova Finland
Erottajankatu 5 A 4
FI-00130 Helsinki

Affiliate offices in Tel Aviv & Vienna