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The Coffee Cherry Company: Commercializing a new super-ingredient

Xinova ferried a visionary food innovation, Coffee Flour, across every phase of the innovation lifecycle, from idea to product-on-shelf, first in Japan and now in nine countries. Commercializing Coffee Flour required expansive use of Xinova’s unique global innovation market network to align demand with the funding, technology, and expertise necessary for transforming a great idea into a scalable, high-growth-potential product.

 

The problem: Coffee processing is wasteful

Each year, over 40 billion pounds of coffee cherry pulp is dumped into rivers or left to decompose in local ecologies when coffee beans are separated from their surrounding coffee cherries. Wasting all that fruit is a bad practice environmentally, and a missed opportunity economically.

 

Problems are a good thing

Inventor, Dan Belliveau pioneered a process to convert coffee cherry pulp into a nutrient-dense super-ingredient. But he lacked the resources and expertise to turn that idea into a real-life product.

 

Everything is solvable

Co-development partner, Xinova unblocks innovation by leveraging the world’s first and only platform-enabled innovation market network. Xinova aligns innovation and commercialization challenges with outstanding global expertise, technology, and capital resources across its diverse network of 12,000 innovators.

Partnering with Xinova, Belliveau launched Coffee Flour in Japan via connections within the Xinova innovation market network. Xinova remains co-invested in the continued success of Coffee Flour, which is now sold in nine countries.

“Our partnership with Xinova has been critical and has evolved with us. It is becoming more valuable all the time as it provides critical access to talent, capital, and demand.” – Dan Belliveau, Founder, Coffee Flour

The Coffee Flour collaboration demonstrates Xinova’s end-to-end innovation ecosystem’s key benefits.

  • Co-innovation: Xinova transformed a great idea into a real-life product
  • Talent: Key technical and business expertise tapped across the innovation life-cycle
  • Technology: Discovered the right processes and IP to bring the product to scale
  • Capital: Identified and obtained funding
  • Business Development: Led global distribution and entries into new markets
  • Expansion: Identifying new fields of use
  • Long-term relationship: Xinova remains co-invested in Coffee Flour’s continued growth and success

The best innovation occurs when you do it in a networked way and provide a service with a partner that travels from ideation all the way through to product on a shelf. Xinova offers all that.”

– Paul Levins, Chief Strategy Officer, Xinova

 

Coffee Flour— an Earth-friendly, economically stimulating superfood

Converting discarded coffee fruit into a marketable high-growth-potential product carries numerous benefits for the Earth and local economies. For farmers and families in coffee growing countries, it creates sustainable jobs and a new revenue source in some of the poorest areas of the world. For the environment, it will remove botanical waste, reducing methane gas emissions and minimizing pollution of streams and soil.

Coffee Flour is a tasty super-ingredient that contains more fiber than whole grain wheat flour; more iron than spinach; more antioxidants than pomegranate; and more protein and potassium than fresh kale and bananas.

To learn more about our work with The Coffee Cherry Co check out the Case Study! 

Case Study

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We are always seeking new problems to solve, as well as innovators and entrepreneurs to help us solve them. Let’s work together to create the future.

Our Worldwide Locations

USA

Xinova
311 ½ Occidental Ave S
Suite 300
Seattle, WA 98104
USA
+1 (206) 800-2678

Japan

Xinova Japan GK
Yaesu Mitsui Building 6F
2-7-2 Yaesu, Chuo-ku
Tokyo 104-0028 Japan
+81-3-6478-6120
xinova.jp

China

Xinova Innovation (Beijing) Consultancy Co. Ltd.
Room 2494, Level 24, Tower 3
China Central Place
77 Jianguo Road
Chaoyang District
Beijing, 100025 China

Singapore

Xinova Asia Pte Ltd.
331 North Bridge Road
#22-01, Odeon Towers
Singapore 188720
+65 6408 5080

Korea

Xinova Korea
10th floor, Golfzone Tower
735, Yeongdong-daero
Gangnam-gu
Seoul 06072, Korea
+82 2 6952 8840
xinova.co.kr

Australia

Xinova Australasia Pty Ltd.
223 Liverpool St
Darlinghurst, NSW 2010
Australia
+61 2 8093 4850

India

Xinova India
Suite No 208, 2nd Floor
Survey No 414
PSR Complex
Govinda Reddy (GR) Layout
Bannerghatta Road
Karnataka, 560076, India

Finland

Xinova Finland
Erottajankatu 5 A 4
FI-00130 Helsinki
Finland

Affiliate offices in Tel Aviv & Vienna