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Introducing Arcnet

See how Arcnet will change innovation financing and become the next-generation investment infrastructure.

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Innovation Opportunities

Seeking innovative solutions for:

  • Clean StartA big-name brand is seeking four innovators to collaborate with their Innovation Team to identify new approaches to distributing products directly to their customers.
  • Golden Innovation MetricReady to write a smart and engaging article about R&D leadership’s glaring need for innovation metrics?
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Just because your company is capable of producing a technology, should it?

“We’re just very close to the timeframe where technical risk was the biggest thing in the world. It was like, ‘Can we build it?’ was a real question. R&D was all about, ‘Hey, can we go build this thing? Can we do something that’s revolutionary,” asked Brant Cooper (@brantcooper), CEO of Moves the Needle, in our conversation at the 2018 IRI Annual Conference in Atlanta.

Stop validating potential innovations on technical merit. If you’re going to innovate, you need to first show there’s a market, explained Cooper.

Determining whether there’s a market for a product idea will require a lot more investigation than just asking customers, “What do you want?” As Cooper pointed out, “customers are horrible at predicting their own future.” Instead, delve into their desire and needs and then concept out a solution. Design first, but don’t actually make a product.

One of the most popular and potentially overused techniques to validate a product is to pretend it’s already been created and start marketing it. The response to the advertising of the product, and the requests for orders, should be enough to show the C-suite that demand exists and your company should start investing.

Created by:

David Spark
Spark Media Solutions


Why Xinova

Innovation thrives on the unimpeded exchange of ideas, talent and capital. We have built a trusted global network with an incentive system that shares upside among all participants. Xinova has developed this structure in its global innovation market network with innovators, technologies, investors and startups in over 120 countries with world-class capabilities in finding, assessing, licensing, and developing international technologies. By aligning talent, technology, capital and demand through the first-of-its-kind innovation market network, which utilizes machine learning, distributed computing and modern technology platforms, Xinova connects global innovation supply to project demand for global customers such as PepsiCo, Funai, and an array of small companies and governments around the world.

Xinova accelerates innovation end-to-end. With unique digital tools and unprecedented business intelligence, we are automating the process of innovation, de-risking and unblocking it to drive growth at all points of the innovation lifecycle. We’ve created networks supporting each pillar of innovation, complete with tools and proprietary organizational structures essential to a distributed model. The end result aligns and connects:

  • Capital: funding resources such as Arcnet
  • Technology: established public and private IP and new inventions
  • Talent: inventors, designers, bankers, engineers, consultants, business developers, entrepreneurs including teams from leading institutions, such as CalTech, China Academy of Sciences, IITs in India
  • Demand: MNCs, SMEs, governments, startups, including companies such as Pepsi and Hyundai

Would you like to learn more about Xinova? 

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We are always seeking new problems to solve, as well as innovators and entrepreneurs to help us solve them. Let’s work together to create the future.

Our Worldwide Locations

USA

Xinova
311 ½ Occidental Ave S
Suite 300
Seattle, WA 98104
USA
+1 (206) 800-2678

Japan

Xinova Japan GK
Yaesu Mitsui Building 6F
2-7-2 Yaesu, Chuo-ku
Tokyo 104-0028 Japan
+81-3-6478-6120
xinova.jp

China

Xinova Innovation (Beijing) Consultancy Co. Ltd.
Room 2494, Level 24, Tower 3
China Central Place
77 Jianguo Road
Chaoyang District
Beijing, 100025 China

Singapore

Xinova Asia Pte Ltd.
331 North Bridge Road
#22-01, Odeon Towers
Singapore 188720
+65 6408 5080

Korea

Xinova Korea
10th floor, Golfzone Tower
735, Yeongdong-daero
Gangnam-gu
Seoul 06072, Korea
+82 2 6952 8840
xinova.co.kr

Australia

Xinova Australasia Pty Ltd.
223 Liverpool St
Darlinghurst, NSW 2010
Australia
+61 2 8093 4850

India

Xinova India
Suite No 208, 2nd Floor
Survey No 414
PSR Complex
Govinda Reddy (GR) Layout
Bannerghatta Road
Karnataka, 560076, India

Finland

Xinova Finland
Erottajankatu 5 A 4
FI-00130 Helsinki
Finland

Affiliate offices in Tel Aviv & Vienna