For Innovators

Maximize your potential by joining our global network.
Sign In  ●  Create Account

For Companies

Drive growth through innovation.
Learn more

Introducing Arcnet

See how Arcnet will change innovation financing and become the next-generation investment infrastructure.

Find Out More

Innovation Opportunities

Seeking innovative solutions for:

Just because your company is capable of producing a technology, should it?

“We’re just very close to the timeframe where technical risk was the biggest thing in the world. It was like, ‘Can we build it?’ was a real question. R&D was all about, ‘Hey, can we go build this thing? Can we do something that’s revolutionary,” asked Brant Cooper (@brantcooper), CEO of Moves the Needle, in our conversation at the 2018 IRI Annual Conference in Atlanta.

Stop validating potential innovations on technical merit. If you’re going to innovate, you need to first show there’s a market, explained Cooper.

Determining whether there’s a market for a product idea will require a lot more investigation than just asking customers, “What do you want?” As Cooper pointed out, “customers are horrible at predicting their own future.” Instead, delve into their desire and needs and then concept out a solution. Design first, but don’t actually make a product.

One of the most popular and potentially overused techniques to validate a product is to pretend it’s already been created and start marketing it. The response to the advertising of the product, and the requests for orders, should be enough to show the C-suite that demand exists and your company should start investing.

Created by:

David Spark
Spark Media Solutions

Our Full List of Services


The network of experts and visionaries that get results.


The tools and tactics that drive transformative solutions.


The tools and tactics that drive transformative solutions.


The experience to build a market for innovative ideas.

Xinova has more innovation opportunities

Login or join our innovator community to view all current opportunities and to access the full details for each of these opportunities.

Connect with Xinova

We are always seeking new problems to solve, as well as innovators and entrepreneurs to help us solve them. Let’s work together to create the future.

Our Worldwide Locations


311 ½ Occidental Ave S
Suite 300
Seattle, WA 98104
+1 (206) 800-2678


Xinova Japan GK
Yaesu Mitsui Building 6F
2-7-2 Yaesu, Chuo-ku
Tokyo 104-0028 Japan


Xinova Innovation (Beijing) Consultancy Co. Ltd.
Room 2494, Level 24, Tower 3
China Central Place
77 Jianguo Road
Chaoyang District
Beijing, 100025 China


Xinova Asia Pte Ltd.
150 Beach Road
#08-06/08 Gateway West 
189720 Singapore
+65 6408 5080


Xinova Korea
10th floor, Golfzone Tower
735, Yeongdong-daero
Seoul 06072, Korea
+82 2 6952 8840


Xinova Australasia Pty Ltd.
Suite 1, Level 18
227 Elizabeth Street
Sydney NSW 2000 Australia
+61 2 8093 4850


Xinova India
Suite No 208, 2nd Floor
Survey No 414
PSR Complex
Govinda Reddy (GR) Layout
Bannerghatta Road
Karnataka, 560076, India


Xinova Finland
Erottajankatu 5 A 4
FI-00130 Helsinki

Affiliate offices in Tel Aviv & Vienna