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Introducing SousZen

See how Xinova partners with PepsiCo and Innit to launch the new Seattle restaurant tech startup, SousZen, that aims to digitize ‘back of house’.

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Innovation Opportunities

Seeking innovative solutions for:

A Robust Tracking and Identification System is Needed

tracking, ID, identification, animal

2 Million

Animal Relocations Tracked/Month in Australia

tracking, ID, identificaiton, animal


Cases of Disease Caused a $2.5 Billion Industry Loss

tracking, ID, identificaiton, animal


Annual Increase in Global Meat Production

Current Technology

Traditional identification systems were based on visual markers. Newer electronic options are becoming more widely adopted, although technical solutions that improve reliability and enhanced utility for cattle producers will drive growth.

tracking, ID, identificaiton, animal


Enable tamper-proof animal identification, tracing
and monitoring throughout the supply chain.

Incremental Solutions

  1. Track animals from birth to death
  2. Offer simple application and removal
  3. Significantly improve device retention
  4. Provide higher value for cost

Transformational Solutions

  1. Track animals from birth to table
  2. Are passive and start at birth
  3. Provide continuous monitoring

We are seeking both incremental and transformational solutions. Think big! A truly transformational identification solution would be one that self-activates at birth and uploads data automatically, despite location, to provide continuous tracking and tracing throughout the animal’s lifespan. The ability to trace the meat to a retailer or consumer is also valuable.

The Tracking Invention Opportunity is now closed.

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Connect with Xinova

We are always seeking new problems to solve, as well as innovators and entrepreneurs to help us solve them. Let’s work together to create the future.

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Our Worldwide Locations


PO Box #30873
Seattle, WA 98113


Xinova Japan GK
Yaesu Mitsui Building 6F
2-7-2 Yaesu, Chuo-ku
Tokyo 104-0028 Japan


Xinova Korea
10th floor, Golfzone Tower
735, Yeongdong-daero
Seoul 06072, Korea
+82 2 6952 8840


Xinova Finland
Erottajankatu 5 A 4
FI-00130 Helsinki

Affiliate offices in Tel Aviv & Vienna