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Introducing SousZen

See how Xinova partners with PepsiCo and Innit to launch the new Seattle restaurant tech startup, SousZen, that aims to digitize ‘back of house’.

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Innovation Opportunities

Seeking innovative solutions for:

A Robust Tracking and Identification System is Needed

tracking, ID, identification, animal

2 Million

Animal Relocations Tracked/Month in Australia

tracking, ID, identificaiton, animal


Cases of Disease Caused a $2.5 Billion Industry Loss

tracking, ID, identificaiton, animal


Annual Increase in Global Meat Production

Current Technology

Traditional identification systems were based on visual markers. Newer electronic options are becoming more widely adopted, although technical solutions that improve reliability and enhanced utility for cattle producers will drive growth.

tracking, ID, identificaiton, animal


Enable tamper-proof animal identification, tracing
and monitoring throughout the supply chain.

Incremental Solutions

  1. Track animals from birth to death
  2. Offer simple application and removal
  3. Significantly improve device retention
  4. Provide higher value for cost

Transformational Solutions

  1. Track animals from birth to table
  2. Are passive and start at birth
  3. Provide continuous monitoring

We are seeking both incremental and transformational solutions. Think big! A truly transformational identification solution would be one that self-activates at birth and uploads data automatically, despite location, to provide continuous tracking and tracing throughout the animal’s lifespan. The ability to trace the meat to a retailer or consumer is also valuable.

The Tracking Invention Opportunity is now closed.

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Connect with Xinova

We are always seeking new problems to solve, as well as innovators and entrepreneurs to help us solve them. Let’s work together to create the future.

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Our Worldwide Locations


311 ½ Occidental Ave S
Suite 300
Seattle, WA 98104
+1 (206) 800-2678


Xinova Japan GK
Yaesu Mitsui Building 6F
2-7-2 Yaesu, Chuo-ku
Tokyo 104-0028 Japan


Xinova Innovation (Beijing) Consultancy Co. Ltd.
Room 2494, Level 24, Tower 3
China Central Place
77 Jianguo Road
Chaoyang District
Beijing, 100025 China


Xinova Asia Pte Ltd.
331 North Bridge Road
#22-01, Odeon Towers
Singapore 188720
+65 6408 5080


Xinova Korea
10th floor, Golfzone Tower
735, Yeongdong-daero
Seoul 06072, Korea
+82 2 6952 8840


Xinova Australasia Pty Ltd.
223 Liverpool St
Darlinghurst, NSW 2010
+61 2 8093 4850


Xinova India
Suite No 208, 2nd Floor
Survey No 414
PSR Complex
Govinda Reddy (GR) Layout
Bannerghatta Road
Karnataka, 560076, India


Xinova Finland
Erottajankatu 5 A 4
FI-00130 Helsinki

Affiliate offices in Tel Aviv & Vienna