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Introducing SousZen

See how Xinova partners with PepsiCo and Innit to launch the new Seattle restaurant tech startup, SousZen, that aims to digitize ‘back of house’.

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Innovation Opportunities

Seeking innovative solutions for:

Map. Design. Build.

Grounded insights to understand the structural forces of change working to disrupt your business or industry so you can see the emerging opportunities.

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Are you looking for insights to help with business innovation or industry disruption – offense or defense?

Map. Design. Build is a strategic partnership that maps the future of your industry and gives you the tools to act accordingly, from smart investments to targeted disruption.

Level 3 – Map. Design. Build. (MDB) – Management Consulting

Some people think of disruption as a force that happens to you in the market, not something you proactively design to redefine and drive change in the competitive environment in your category.  Xinova’s Map. Design. Build. process provides grounded insights to understand the structural forces of change working to disrupt your business or industry so you can see emerging opportunities and determine the optimal way to respond.

If you are a CEO, business leader or corporate strategy team looking to develop an investment thesis, create industry models or optimize innovation strategies, Xinova offers the expertise you need.

MDB is a management consulting program that provides you with valuable insights into complex markets. Xinova’s experts use powerful data maps to help understand and exploit strategic, business and innovation issues to drive planning, forecasting and investment.

Our unique approach to analyzing and mapping industries produces tangible insights that reveal market inefficiencies and vulnerabilities.  Our model identifies potential for substitutions that are enabled by technological progress.  We analyze the existing networks, value chains, rituals, and methods used within an industry and then dissect, disassemble, disintermediate, and reassemble an industry cash flow map incorporating the technology substitutions that would enable a better, faster, cheaper structure and so disrupt industry cash flows.

Engage in MDB and access:

  • Management consulting for innovation insights
  • Evaluation of your industry’s value chain
  • The ability to create new business ventures
  • Technology and cash flow roadmaps
  • Ideas to disrupt or prevent disruption in your industry
  • …and more!

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Disrupt your industry

The MDB process includes:

  1. a comprehensive Skills Assessment that uncovers a business’s sensing abilities, its capacities for new product creation, and its ability to execute,
  2. situation assessment that maps the cash flows and value chains,
  3. a Strategic Context Assessment that reveals the competitive forces at play,
  4. a Strategic Design for Disruption that articulates a strategy and develops multiple alternative options to inform M&A and R&D activity in service of the strategy, and
  5. a Product and Service Design for Disruption that identifies a product and technology roadmap as well as a sourcing, funding and execution plan.

Timeline and Resources

Duration: ~4-6 months

Resources: 5 Innovators

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Our Worldwide Locations


PO Box #30873
Seattle, WA 98113


Xinova Japan GK
Yaesu Mitsui Building 6F
2-7-2 Yaesu, Chuo-ku
Tokyo 104-0028 Japan


Xinova Korea
10th floor, Golfzone Tower
735, Yeongdong-daero
Seoul 06072, Korea
+82 2 6952 8840


Xinova Finland
Erottajankatu 5 A 4
FI-00130 Helsinki

Affiliate offices in Tel Aviv & Vienna